Some of the benefits of personalized marketing are:
➳ Create a more familiar connection between you and your customers by providing them with content that is relevant to their needs.
➳Provide a better experience for your customers because they get what they want when they want it.
➳Boost customer retention because customers feel like their interactions with the company seem more personal, more important.
➳Keeps your customers interested in your product by providing them with exclusive offers, discounts, and deals just for them.
What are their pain points? What are their happy spots? You can use the information you find out about them, and the tools of your trade, to help solve their problem so that they can move through your funnel to the next solution.
Set up alerts on your social media accounts and on Google, to get their updates first. This is going to enable you to check out the messages your top customers are sharing and stating to their friends, family, and if they’re also business owners, their audience.
What are their offers? How does the website look? Does it load quickly? What about their keywords and phrases? Do a search and see where they fall. Use this information to send them a personalized web service.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
One way to really wow your top clients is with a private, recorded, personalized video message. You can do this to promote something, to say thank you, or just to say hello or happy birthday. Videos are a hot trend in marketing today, and a personalized video takes you over the top!
Good marketing makes the company look smart.
Great marketing makes the customer feel smart.