Everyone says customers are first, but so few deliver on that idea. If you are just slightly better than average delivering customer service, you are already most of the way there. Regardless of whether your customer is engaging with you in email, on social media, or elsewhere, they should feel at home, as if everything were made for them – because it is.
High-touch marketing involves ensuring that you increase the human factor in all your marketing efforts. Even though most of your business may be conducted online today, your customers still value social interaction, and because of this fact, high-touch marketing methods can be the differentiator for your business.
People read about having a great work environment or an atmosphere at work for success. But if your environment at home is less than optimal, this can affect your work, no matter how great your work environment is.
The more I assess the situation, from a reasonable, logical, sprinkled-with-just-a-tad-emotion, point of view, the more I can’t help but think, “Why not make the best of a bad situation”?
You’ve been asked to work from home during the Coronavirus outbreak. What can you do to ease the transition from your office to a remote location, i.e. your home office?
Success in business stems from success in other areas of your life. You can’t really succeed to the extent that you would like to financially without making sure you’re up to par in other parts of your life, such as your mental state and physical fitness.
If you’re online long enough and are active enough, eventually you’re going to get negative comments. In some ways getting your first negative comment is a watershed moment for your business. In some ways, it means you’ve arrived. You got enough attention out there to upset someone. Probably it has nothing to do with you, but if it does, you can handle it, deal with it, and come out smelling like a rose.
If you want to build relationships on social media the number one thing you need to do is look trustworthy and be trustworthy. After all, that will come through in your appearance and your actions on every single social media platform.
There are ways to increase traffic for the long term. And, there are ways to increase traffic temporally due to a promotion using social media. Understanding the difference and why you need both will keep your audience on their toes and help you increase revenues.
Branding is all about how your audience perceives you. When you develop your branding, you need to consider not only how you want your audience to think of you, but also, that your audience never questions whether it’s you or not.
