The things that seem to take a backseat during times of crisis are typically the things that make us feel good, like a routine.
When you think of a successful CEO, do you wonder how they make it look so easy? How did they get where they are? It almost seems a fantasy that someone can run a company, spend time with family, exercise every day, yet still manage to enjoy their hobbies as well, such as writing a book, or building a boat. You know the kind of person we’re talking about because there are loads of these successful people out there.
A few months ago (feels like a lifetime right?) many of us were displaced from an office setting to a home office setting. There have been a few that made that transition seamlessly. I am not one of those few! I am an extrovert by nature. I recharge my batteries (energy if you will) by interacting with people around me.
Everyone says customers are first, but so few deliver on that idea. If you are just slightly better than average delivering customer service, you are already most of the way there. Regardless of whether your customer is engaging with you in email, on social media, or elsewhere, they should feel at home, as if everything were made for them – because it is.
High-touch marketing involves ensuring that you increase the human factor in all your marketing efforts. Even though most of your business may be conducted online today, your customers still value social interaction, and because of this fact, high-touch marketing methods can be the differentiator for your business.