The Handwritten Letter
Letter writing seems to be a lost art in today's age of instant messaging and email. However, whether it's the power of the written word or the belief that a handwritten letter is more meaningful and unique, it is still alive and kicking as many people prefer to receive handwritten letters and cards.
I remember receiving my birthday card, or an encouraging note (on a notecard!) from the VP of our division, back in my Corporate life. I cannot express how I felt opening that card and reading the handwritten note from her. Even more amazing, was knowing that she took the time to write a personalized message in all the notes and cards she sent out, to all the employees. This is the same tradition my mother instilled in us girls, and I hope I have passed it on to my daughter. The handwritten letter or note is about as personal as you can get, and something I do in my business today.
The process of letter writing has changed over time as we moved more into a digitalized world. However, some people continue to put pen to paper because they believe that there is something more personal about it than other digital formats. Handwritten letters can be more personalized than an email because they can show personality in their words through the actual handwriting itself, or drawing pictures on the letter or card. This personality cannot be replicated in an email or text.
While some people may argue that handwritten letters are less efficient than paperless postcards or emails, there are many benefits to handwritten postcards and letters.
Surprise and delight your clients
Companies should not underestimate the power of handwritten letters. It can increase clients' enthusiasm and surprise them with a personal touch. A handwritten letter helps to form a bond with your client.
Improves your memory
Handwriting helps us remember things better. The act of writing by hand engages more of the brain than typing on a computer or using predictive text on your smartphone. It's easier for us to remember what we've written down if it's in our own handwriting.
The simple act of handwriting something generates a sense of calm and mindfulness that you can’t get from typing or even talking on the phone. This is the same sense of calm we feel when coloring. Some people use handwritten letters as an excuse to send snail mail – hand-written postcards, letters with drawings, thank you notes, etc. Others use them as a creative outlet – drawing doodles or little sketches on their envelopes for no reason at all.
Allows for reflection and a more thought-provoking message
Handwritten letters are deliberate, thought-provoking, and represent a deeper meaning than an email can. As we move deeper into the digital age and instantaneous writing with predictive text, we sometimes forget how important it is to be intentional with our words and expressions.
Sends the message that you care
Companies that use handwritten postcards or greeting cards for clients show that they have taken the time to personally put something together for them - which is an unexpected touch.
A handwritten letter is a time-honored tradition. It is the perfect way to show someone how much you care. Whether it's a heartfelt note, a long overdue apology, or even an invitation to be your date for the evening—a handwritten letter will express all of your feelings in just the right way.
Handwritten letters are not just about saying what you want to say—they are about who you are as well. Understandably, there are many things that people send by email these days that would have traditionally been sent by paper mail. But if you're looking for something personal and thoughtful, nothing beats the intimacy of the written word on paper!