High-touch marketing involves ensuring that you increase the human factor in all your marketing efforts. Even though most of your business may be conducted online today, your customers still value social interaction, and because of this fact, high-touch marketing methods can be the differentiator for your business.
If you’re online long enough and are active enough, eventually you’re going to get negative comments. In some ways getting your first negative comment is a watershed moment for your business. In some ways, it means you’ve arrived. You got enough attention out there to upset someone. Probably it has nothing to do with you, but if it does, you can handle it, deal with it, and come out smelling like a rose.
If you want to build relationships on social media the number one thing you need to do is look trustworthy and be trustworthy. After all, that will come through in your appearance and your actions on every single social media platform.
There are ways to increase traffic for the long term. And, there are ways to increase traffic temporally due to a promotion using social media. Understanding the difference and why you need both will keep your audience on their toes and help you increase revenues.
