Think back to when you first set out to build your business. Do you remember what your “wants” were? For most, whether building a small business or becoming an entrepreneur, the first need, or “want”, was to have a business that provided the income you needed without overtaking your life. Working in the Corporate world was sucking your life away. Sure, you had an awesome career, maybe an excellent salary and title, but at what cost? Long commutes, long hours, you were missing out on the joy of life. So you decided to take matters into your own hands.
Sales and Marketing
Keeping up with all of the routines can be difficult for those who work hard in their company or personal life. There are fifty million things to accomplish in one day with too little time and too few people to help. If you want to begin saving time, you can invest in a virtual assistant who will help you take some extra things off your plate.
High-touch marketing involves ensuring that you increase the human factor in all your marketing efforts. Even though most of your business may be conducted online today, your customers still value social interaction, and because of this fact, high-touch marketing methods can be the differentiator for your business.
If you’re online long enough and are active enough, eventually you’re going to get negative comments. In some ways getting your first negative comment is a watershed moment for your business. In some ways, it means you’ve arrived. You got enough attention out there to upset someone. Probably it has nothing to do with you, but if it does, you can handle it, deal with it, and come out smelling like a rose.