If you’re online long enough and are active enough, eventually you’re going to get negative comments. In some ways getting your first negative comment is a watershed moment for your business. In some ways, it means you’ve arrived. You got enough attention out there to upset someone. Probably it has nothing to do with you, but if it does, you can handle it, deal with it, and come out smelling like a rose.

If you want to build relationships on social media the number one thing you need to do is look trustworthy and be trustworthy. After all, that will come through in your appearance and your actions on every single social media platform.