5 ESSENTIAL TIPS FOR BUSY REAL ESTATE AGENTS
Every task on your to-do list has to be done, but not by you! Hiring a virtual assistant can be a simple solution. These five essential steps will help you sort through your tasks and decide what you can do and what you could be letting someone else do.
1. Set S.M.A.R.T Goals
Many times, we fail to reach our goals because we haven’t defined them clearly. It’s simply not enough to say, “I want to make more money this year,” or “I’d like to spend more time with my family.” Your goals need to be very specific. They should provide direction, motivation, and clarify the importance of what you’re aiming for. Setting up SMART goals that are Specific, Measurable, Achievable, Realistic, and Timely, is a recipe for success! So, instead of "I want to make more money this year", say, "I will increase sales 17% by end of Q4".
2. Know Your Why
Once you settle on a goal and a specific target, you need to clarify your purpose or ‘your why’ If your goal, for example, is to earn more money, determine WHY you need more money. Are you saving towards retirement, a vacation, or a new vehicle?
The ‘why’ is more important than the ‘what’. Your ‘why’ is the foundation, the passion driving you. If you lose sight of why you have settled on your goal, it will be much more difficult to stay motivated.
3. Work Smarter Not Harder!
Building a long-term real estate career isn’t easy. Many agent’s burnout within the first 5 years. They lose the passion and the drive that is necessary to stay competitive, especially if they are too busy working 70 hours a week. Believe it or not, there is proven research behind the 40-hour workweek. It wasn’t designed to help workers, but to boost productivity, which has been shown to drop dramatically after working more than 40 hours per week for a month. Being busy is not the same as being productive.
Let me say that again - Being busy is not the same as being productive. Top performers focus on the activities that support their goals. They leverage technology and other services to help them be more productive.
4. Create A Daily Checklist
A checklist is a visual tool of accountability. Start the first 10 minutes of your day writing down all the things you need to accomplish. You can start by asking yourself: which activities generate the most income for you? Then, begin prioritizing your most income-producing tasks first using the Eisenhower matrix:
- Do first
These should be your core tasks that directly earn you money like cold calling, door knocking, managing Facebook ads, and responding to new leads and current clients.
Important, but not urgent, you should schedule tasks like researching a new CRM, networking with listing agents, optimizing your website, and segmenting your leads.
Here’s where we can help! Hiring a Virtual Assistant is great way to delegate tasks
- Don’t do
These are the tasks that aren’t helping you at all. For most people, these will be social media related. For example, have you been spending an hour a day on Facebook with nothing to show for it? Probably time for a new strategy.
Prioritizing your daily tasks will make you so much more productive and mindful of how you spend your time. By using a checklist daily, you’ll start to recognize patterns in your routine and solutions to improve your results.
5. Hire a Virtual Assistant
No one person can do it all. Delegate or outsource everything except the stuff you’re good at because it allows you to focus on the tasks that you’re amazing at, like showing that property!
Look back on your daily checklist, how many of the tasks are not high priority or goal oriented, but need to get done? How many of those tasks can you delegate to your VA - social media accounts, your monthly mailings, listings, administrative tasks.
A virtual assistant can be your biggest asset!