Goals and Business Planning Archives - Page 3 of 4

Don’t Rush Into Business! Slow Down and Do This First

Business, Goals and Business Planning, Helpful Tips, Sales and Marketing

Don't Rush Into Business!

Slow Down and Do This First

Everybody wants it now. We live in an instantaneous world – news reaches millions of people as it's happening. Gone are the days of waiting a week for a letter. I remember writing my cousin and then waiting for her return letter, which was always at least two weeks. Do you remember seeing something you had to have in a magazine and ordering it – 6 to 8 weeks delivery time! So be honest, with online ordering and same-day delivery options, we only begrudgingly accept delivery of over two weeks if that's the only option we can find. Many, myself included, will check Amazon first for our wonderful "Prime one day" shipping. I recently saw an ad for a cute animated pumpkin, and rather than go to their website, pay $15.99 shipping and handling, and have it take 2-4 weeks to deliver, I found it on Amazon, and my daughter received it two days later.

I do have a point to make. Many of today's start-up companies and existing businesses have the same mindset. We all want a successful, thriving business with clients lined up around the block, and we wanted it to happen yesterday. Let me pause this thought and tell you I have almost zero patience. I can probably think of over a hundred things that are longer than my patience, such as the time it takes for an embarrassing Tik Tok to trend! My mother would always tell me to have patience, "good things come to those who wait," and that brings me back to my point. A successful business, a trusted accounting firm, or a top dog Realtor does not happen overnight. It won't even happen in a week or 30 days, but if you work at it and start at the beginning, it will happen.

"If you build it, they will come."

I have had five businesses, of which only one is successful. I attribute that to my awesome coach, Tawnya Sutherland, who grabbed my reins and pulled me back. I wanted immediate success. I would get an idea in my head, and I wanted to see it come to fruition yesterday! That is the only reason my other businesses did not survive. I jumped right in without planning and went up the creek without a paddle. I almost did that with TASK Virtual Assistant! But I slowed down and worked on a five-year plan. Let me share some tips to help you build your plan:

Create a Business Blueprint

There are a TON of resources on business plans, business goals, start-ups, etc., so I will not get into the how's. But just like an architect needs blueprints before building a house, so do you before building your business.

Your blueprints should "draw" out:

Product and service development – What is it that you bring to your market? What purpose did you go into business to fulfill? Jennifer Todd, owner FutureView Advisory and FutureView CPA asks, "Are you selling the right thing?"

The definition of a business person is someone who solves problems for others at a profit.

Marketing and Sales - This is easily the most essential part of any successful business. You may have the most remarkable invention on the planet, but if you lack marketing and sales, you are setting yourself up to fail in business.

Learn About Your Target Audience and Industry

The more you understand who you are marketing to, the better you can convert them into paying or loyal customers. Interact with them on social media and ask for feedback after they purchase your products, services, or content.

Be Ready For Financial Setbacks

I was always told not to expect a profit in the first five years. Educate yourself regarding business finance. This includes paying yourself and the costs to create content, accounting systems, other tools, and much more. A poor grasp of finances is one of the most common reasons businesses fail, which is why you should set it up correctly and find the appropriate funding before you start.

Know Your Wants, and Don't Wants

You would think that with all of the opportunities, technology, and variety available in the world today, people would have an easy time defining what they want. Unfortunately, the opposite is actually true. Our world has become so fast-moving and hectic that many people have lost touch with themselves and what is important to them. When asked, many will quickly respond with a quick (and immediate) want: "I want my mortgage paid off."

List out a few wants and don't wants, then write out WHY next to each one. This exercise will help you when it comes time to create your mission and vision statements.

I cannot guarantee that by following these tips you will see a five-digit income or that your accounting firm will hit the Forbes Best Tax and Accounting Firms, but I do know that without a plan, you will not grow your business.

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5 Questions to Ask When Looking for a Fresh Start

Business, Comfort Zone, Goals and Business Planning, Self Care, Strategic Thinking

5 Questions to Ask When Looking for a Fresh Start

That's it. You've had it. Life is just not going as well as you'd like. It's time for a change, a Fresh Start! Sometimes starting over and cleaning off the slate is just what the doctor ordered. I should know; I'm the Fresh Start Queen. But how do you know where to begin? How do you know if you need a fresh start or maybe just a break?

It's simple. You start by asking yourself these five questions:

1. What Do You Really Desire?

Too often, what we think is a change in our life is nothing more than a dressed-up version of the old. To avoid falling into this trap, you must look at real and actual change.

Start by asking these hard questions:

What do you want out of the change?
- Probably the most important question, so spend some time with it. Be brutally honest with yourself. Even if it's only to spend Saturday morning watching cartoons as when we were kids, you must understand exactly what you want.
How are you not getting this in your current situation?
- Remember the saying, "You can't see the forest through the trees," and dig deep here. Take off those blinders and look around.
What would you need to do to attain this?
- Create your roadmap. Write out a few SMART goals and create your plan to make this change happen.
And finally, what's one positive change you can make right now that will place you closer to this dream?
- Declare your desires as if you have already obtained them. Speak affirmatively about your needs rather than focus on what you do not have or dissatisfaction.

2. How Many Risks Are You Willing to Take?

Fresh starts will demand a commitment from you, which manifests in how much of yourself you are willing to put into the project. If you are not willing to risk a new way of life or much in the form of change, you will not have much success.

I mentioned earlier that I am the Queen of Fresh Starts. I've never been one to shy away from going after what I want. About fifteen years ago, I made a huge decision to start a new life. As the Little Rascal's song goes, "packed what I could, sold what I couldn't, stopped to fill up on my way out of town," and my next verse was "start spreading the news…" and just like that, I left my job, my family, my home and moved to New York.

I didn't know anyone in New York, but I had accepted a contract position as a network administrator and knew this was the opportunity I had been looking for my entire life. So I took the risk, and those who know me will tell you, it was the best thing I ever did for myself.

3. What is Different About the Life You're Proposing

If you are looking for a new beginning, there must be something 'new,' or you are not starting over. Instead, you are merely continuing what you've been doing all along. So, what is the thing you haven't done before?

For me, it was freefalling. I didn't have a backup plan this time because I never once thought I was making a mistake.

4. What Are You Giving Up?

A new beginning means something else is ending. So what are you leaving behind?

I was giving up the stability of my family and friends, of knowing an area so well I could make it home blindfolded. I was giving up my comfort zone.

Remember that this question doesn't imply you must abandon every aspect of your past. Sometimes we are leaving behind only a small part of our life.

5. Are You Truly Ready to Let Go of the Past?

This last question can be challenging because you might not know the answer until you have begun. Your fresh start will fail if your past baggage is weighing you down. At the very least, it helps to have a positive attitude about letting go and are willing to do the work to make this happen.

In the end, these questions will give you some idea of what to expect as you embark on this journey of letting go. After all, being prepared truly is half the battle.

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Declutter Your Workspace to Boost Productivity

Business, Goals and Business Planning, Helpful Tips, Time Management

Declutter Your Workspace to Boost Productivity

August is the perfect month to declutter! A couple of years ago, I followed Marie Kondo’s advice and completely purged and got rid of everything that didn’t give me joy. It was not an easy path to take, but I will admit, I felt much joy after. The feeling of peace, and weightlessness, was just overwhelming. I’ve never considered myself a hoarder, but I am a “filler”, meaning I have to fill every border space inside my walls.

I had odd tables, chairs, benches, pillows, blankets, baskets, clothes, and of course, my shoes! What possessed me to go through this process? I moved to a much smaller apartment. It was very nice, and I was able to remodel it to fit me, but did I mention much smaller?? I am so grateful for a very understanding landlord!

I had boxes in the building foyer, boxes in my old apartment, and boxes in my new apartment, and he made space for me in the garage. I knew what I had to do, and it wouldn’t be easy.

First, let me give credit where credit is due. If you ever have to go through a significant purging process as I did, I recommend the Tidy Up process with Marie Kondo. It’s gut-wrenching, emotional, temper-tantrum throwing, but it works.

We’ve tidied up our space, maybe even decluttered our minds in the process, but how about our workspace? When was the last time you saw the top of your desk?

We may not be able to go to the Marie Kondo extreme for our everyday work lives, but I have some tips I have used and still use that I hope will help.

I know There's A Desk Under There...Somewhere

Take an honest look at your workspace. What bothers you the most about it? Is it the stacks of unfiled papers or the empty coffee cups? Visualize how you want your desk to look and write down a list of changes to make it happen.

Start with unfiled papers. Add an inbox where you will place all incoming paperwork. This could be incoming mail, papers you need to review, or work to do. The point is to have one place for all new papers, so you know you have to deal with them. I have a set of three trays for my inbox, stuff to review, and stuff to file.

As you go through the papers in the inbox, separate the things that need your immediate attention, things that have important dates or contact information, and those that you can handle at another time. Write meeting information in your calendar, add contact information to your address book or card file, and either file the paper where it belongs or get rid of it.

Create a simple filing system to keep important papers. This could include a tickler file you will look at when the day begins. A tickler file is a 31-day system that allows you to place papers you will need for the future. It is a reminder system to ensure you handle future items on time. I use the smaller post-it notes with a drop dead date written on them and stick them on the edge of the paper. This way, I can quickly see what needs my attention. Once you have your system in place, use it daily to keep papers from piling up again

A Place For Everything And Everything In Its Place.

Finally, clear all of the paperwork from your desk, even if it means only stacking it in the inbox so you can see what else you have to do. Clear the desk of all other items and decide to create a specific home for each one. If there are some office supplies that you use regularly, you will want to have them available when you need them. You will want to place anything you do not regularly use in a drawer or cabinet. When you have a place for everything, put each item where it “lives” when it is not in use.

Devote A Few Minutes A Day To Organization

Before leaving, take a few minutes to prepare for tomorrow, and put away things you used during the day. And don't forget to make tomorrow's task list tonight.

Yes, I probably sound like a broken record here, but I cannot emphasize enough how important a task list is – they keep you focused, clear your headspace, show you what your day looks like at-a-glance, and so much more!

If you know me by now, you know I will say, at the end of each workday, set yourself up for the following morning. Before you leave to go home, create your priority list for the next day. But don't stress if you didn’t do it the night before! You’ll get into the habit soon enough. So, for now, set a few minutes aside in the morning and create your list. Put the three most important tasks on the list. These three priorities are the most critical tasks you must focus on.

Once your desk is cleared off, do your best to keep it that way. Take 15 minutes at the end of the day to clear off the desk, so you have a blank slate when the new day starts. Work at keeping your desk cleared for a week before you begin focusing on the cluttered next area of your workspace.

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Dealing With Distractions

Accountants, Accounting Firms, Bookkeeping, Business, Goals and Business Planning, Time Management

Dealing With Distractions

In a perfect world, you would be so focused on your work that nothing could distract you. But our world is not perfect, and it rarely works that way. So why does something so minor as an interruption mess up our entire day?

Distractions can be either external or internal. Some distractions are entirely beyond your control, while others are entirely up to you. What they all have in common, though, is the impact on your day. Let’s look at some of these in detail:

Distraction: Overwhelm
Many accountants feel there’s just too much coming at them all at once, most of it needing to be done yesterday. Add in the constant phone calls and never-ending emails, especially during Income Tax season, that seems to need urgent replies, it’s normal to seek escape. Think of it as reacting in a fight or flight way to a scary stimulus. Running to a distraction in this situation is a flight response to stress.

Distraction Buster
Establish your priorities for the day. With most accounting businesses it’s impossible to avoid phone calls and emails that need to be returned, but you don’t have to answer every phone call or immediately respond to every email. Set aside a specific time of day that you’ll handle those replies.

Then, keep distractions down by sending calls to voicemail and shutting down your email window. If this isn't a viable option for your firm, have your virtual assistant monitor the voicemails and emails, and then flag those that need your immediate attention. All others can wait until your designated time.

Distraction: Doing Everything at Once
Multitasking is a huge distraction, simply because it feels productive when you do it. When you multitask, you get less done than you think. Studies have proven people drop up to 20 IQ points while multitasking. This is because the mind is constantly being distracted by every other task you’re trying to do.

You listen to an eBook while exercising but are mentally making a checklist of what you need to do next. You’re on the phone with one person while checking your calendar to reschedule an appointment with another. You’re answering emails while talking to a team member.

It’s everywhere. In the end? How much of that eBook do you remember? What about that phone conversation? Have you really accomplished anything, or do you now need to go back and double-check your work, or worse, re-do it entirely?

Distraction Buster
When you have no guided focus in your day, it’s hard to keep your attention where you need it most. Schedules set out small goals that let you know when you expect to have those goals completed. Without those guidelines, it’s easy for your day to fall apart as minor distractions sneak in to take up blocks of time not meant for anything.

Create your daily task list the night before, don't wait until that morning when you're running late for an early meeting, or already looking at a full inbox of emails. Then, use your list. Complete a task before starting the next. If new projects come up during the day, add them to the bottom of the list. If they need to be moved up, do it at the end of the day, when you're preparing the next day's task list.

Distraction: Out of Resources
There’s only so much attention you can give to a problem before you run out of gas. How are you supposed to keep plugging away when you're tired, exhausted, and worn out? It’s no wonder you welcome distraction just for the relief it gives from having to think or do another thing.

The truth of the matter is, sometimes we just get tired. Consider this, do you find yourself saying "I forgot to eat", or looking at the clock at night and thinking, "if I fall asleep now, I'll still get a couple of hours of sleep", and if so, how often? If we’re not eating or sleeping properly, our bodies start to show signs of fatigue. It’s impossible to tune out distractions when you’re so worn out you can’t think straight.

Distraction Buster
When you don’t want your day to get away from you, grab your calendar, and put things where you can see them. Look at your task list and schedule your tasks (allowing enough time for each), so nothing gets left out or ignored. When you set out a schedule, you leave less room for distraction. Remember to block out time for things unrelated to your goals, such as sleep or time to eat. You’ll be less likely to skip meals or stay up too late if you have these things already in place on your calendar.

Distraction: Too Much Time Staring at a Screen
Wow, it’s easy to get focused on electronics. When you constantly check your phone, it quickly becomes addictive. Literally! Studies have shown time spent staring at screens releases dopamine into your brain, making a little screen time every bit as effective at giving you a quick ‘buzz’ as a hit on a cigarette.

Before you disagree, think about the last time you left your phone at home. How far did you get before you felt a little twitchy about not having it? If you’re like most people, it’s not just your smartphone grabbing your attention. Between laptops, tablets, and every other iteration of device connecting to the internet, it’s no wonder it’s hard to put the screen down and get something done.

Let’s face it, they’re interesting. Filled with apps, connection to friends and family through social media, the ability to check email…there’s just too much to do, and it’s all right there in your hands. It’s no wonder you’re distracted!

Distraction Buster
Again, schedule your screen time, instead of letting it become a distraction. For example, you can plan your lunch break to be a time to relax and do things that take your mind off work. Most smartphones today have a "Do Not Disturb" setting. I have mine set for nighttime, as well as during the day when I need to be completely focused.

Distraction: You’re on a Treasure Hunt
When it turns out you lack the knowledge to continue, falling into the trap of research distraction is very common. What starts as hunting for an answer to a single question breeds diversion and sends you down rabbit trails that keep you from ever returning to the project if you’re not careful.

How many times did you go to one source, but end up looking at something that wasn't even in your original search? With all the information including social media that you can turn to; you can easily waste hours without even realizing it.

Distraction Buster
First, you need to realize you're getting distracted. The minute you notice that your short foray into something has turned into a distraction, stop right there! If you didn't get the answer within a short time - about 5-10 minutes - then this needs to be added to your schedule for further research. Schedule the time for it and make the conscious choice to focus on something else now.

Distraction: What If or How About?
Are you full of ideas? While this is a good thing on many levels, thoughts can also lead to distractions, especially when you start coupling ideas with action.

Moving from one idea to the next, from one project to the next, can feel efficient…at first. In truth, you’re getting less done than you think. Imagine a job involving the remodeling of a house. Say you need to update the kitchen, want to renovate the bathroom, are building a front porch, and painting the dining room. You might think you’re being efficient if you’re doing all projects at the same time. After all, that means you’ll be done at once and have a great house to live in…right? Now imagine finding other home repair jobs as you go and adding to the chaos until the whole place is a mess.

Having too many ideas is very similar. You’re throwing time at first this, and then the next without ever completing anything. You’re adding new things in. In the end, you’re so distracted by so many things to do, that you’ve lost the ability to prioritize, and nothing gets done at all.

Distraction Buster
Keep a notepad nearby so that you can write down ideas that hit you throughout the day and give yourself permission to come back to them later.

Distraction: You’re Trying to Save the World
If a team member is having difficulty working through a return and comes to you for help, do you end up doing their work as well as your own?

If you continuously involve yourself in other people’s problems, it’s hard to get your own projects completed. This ‘save the world’ mentality means distraction comes in the form of altruism, which looks pretty on the outside. Nobel, even. On the inside, though, is the stark truth that you’re distracting yourself under the guise of doing a favor for someone else.

Distraction Buster
While it’s great to want to help and lend a hand now and again, you need to ask yourself if this opportunity is just another distraction? If so, is it one you can afford? Next time, ask the team member to offer you possible solutions to their problem rather than just handing it off to you.

Distraction: You’re Getting Organized
Simply put, you’re not getting anything accomplished, and now you're caught up in the spiral of trying to throw yourself into a new system to fix everything. Organization is another one of those distractions that looks helpful initially. After all, every self-help course is going to recommend cleaning your workspace to make it ‘work better for you.’

The truth of the matter is this kind of organizing can take on a life of its own very quickly. What might start as a quick tidying up suddenly devolves into color-coded notepads, a series of highlighters, and a complex system of calendars. Because it feels like progress, you don’t see it as a distraction. It becomes one when you’re losing out on serious work time as you keep poking at the ‘system’ to make it work.

Distraction Buster
Ask yourself, are you spending more time working on your projects or talking about working on your projects? Handoff the organization to your virtual assistant. Work together to come up with the best tools for your firm, then let your VA set it up and put it into motion.

As you can see, distractions are honestly everywhere, surfacing for a variety of reasons, with a lot of baggage behind them needing to be dealt with if you’re ever going to move forward. You are the master of your fate. It’s up to you to tune out the world and put your focus where it matters most. You really do have the ability to control the situation, whether it’s stamping out the distractions before they gain a foothold, or knowing how to put yourself back on track when the distractions find you.

No matter what, don’t expect easy answers. Nothing here is going to happen overnight. It takes time to build new habits and a new way of thinking. If you fail, simply try again. Give the process time. It will happen.

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How Productive People Think

Accountants, Accounting Firms, Business, Goals and Business Planning, Time Management

How Productive People Think

Productivity is not just about working hard or being busy. It's about being effective with your time and resources. Productive people are able to focus on what's important and make sure that they are using their time wisely.

A productive person is someone who has the ability to make their own decisions and take action on them. They are able to prioritize tasks, manage time, and set goals for themselves.

So how do productive people think?

Priorities matter

People who are the most productive are clear about their priorities. They know that some things are more important than others and they’re able to attack the most important things first.

Start each day by making a list of tasks and placing them in order of priority. This will help you to get the most important things done first and even help you to eliminate tasks that really aren’t necessary.

Understanding priorities also makes it easy to delegate tasks and avoid things that might take away from reaching goals.

Plan for success

Productive people make a plan. They schedule their next day at the end of the current workday. This makes it easy to jump right into work the next day without having to take time to decide what’s next on the list.

Eliminate time wasters

There are many things throughout the day that could threaten to take away from productivity. Productive people know how to put those time-wasters on the back burner and stick to the important work.

It could be social media, chatty coworkers, emails, text messages, phone calls, or reading online news that prevents you from getting business done. Set those things aside and schedule a specific time when you will allow yourself to participate in those things.

Take responsibility

Productive people are happy to take responsibility for both their successes and their failures. Rather than looking to point the finger at someone else, they stay accountable for their work.

Learn from mistakes

Productive people have a healthy attitude toward failure and are able to use it as an opportunity for growth. They are not afraid of making mistakes and they learn from them.

The key is to take the time and think about why you failed so that you can learn from your mistakes instead of letting mistakes throw you off course or cause you to quit.

Efficient tools

Productive people also know it’s important to have the right tools to do the job. That means having a high-quality computer, the proper software, and even the right desk setup. When you have what you need in your workspace, it helps you to get more done.

If you want to become more productive, it helps to understand how productive people think. Think about your own productivity levels. Where can you make changes in your mindset to become more productive? Small changes can lead to big results.

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5 Tips To Stay Ahead Of The Curve

Accountants, Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management, Uncategorized, Virtual Assistant News

5 Tips to Stay Ahead of the Curve

Running an accounting firm is not easy, and oftentimes, not the most exciting. There are so many mundane, everyday tasks necessary to keep the business running. Tasks such as filing, billing, and data entry bog down a daily task list; they have to be done, but not by you! Hiring a virtual assistant can be a simple solution. But how do you know when to outsource? These five tips will keep you ahead of the curve by helping you sort through your tasks and decide what you can do and what you could be letting someone else do.

1. Set S.M.A.R.T Goals

Have you looked at where your firm is, and where you want it to be? Do you have a clear road map to get there? Many times, we fail to reach our goals because we haven’t defined them clearly. It’s simply not enough to say, “I want to make more money this year,” or “I’d like to spend more time with my family.” Your goals need to be very specific. They should provide direction, and motivation, and clarify the importance of what you’re aiming for. Setting up SMART goals that are Specific, Measurable, Achievable, Realistic, and Timely is a recipe for success! So, instead of "I want to make more money this year", say, "I will increase sales 17% by end of Q4".

2. Know Your Why

Once you settle on a goal and a specific target, you need to clarify the purpose of the goal, or ‘your why’ If your goal, for example, is to increase earnings over last year, determine WHY you need more money. Do you want to take on more clients, or maybe you want to staff the office?

The ‘why’ is more important than the ‘what’. Your ‘why’ is the foundation, the passion driving you. If you lose sight of why you have settled on your goal, it will be much more difficult to stay motivated.

3. Work Smarter Not Harder!

Building a successful accounting firm isn’t easy. Many accountants burn out within the first 5 years. They lose the passion and the drive that is necessary to stay competitive, especially if they are too busy working 70+ hours a week. Believe it or not, there is proven research behind the 40-hour workweek. It wasn’t designed to help workers, but to boost productivity, which has been shown to drop dramatically after working more than 40 hours per week for a month. Being busy is not the same as being productive.

time management

Let me say that again - Being busy is not the same as being productive. Top performers focus on the activities that support their goals. They leverage technology and other services to help them be more productive.

4. Create A Daily Task CheckList

If I were asked which one of the five tips I'm providing is the most important, it would be this one. A task checklist is a visual tool of accountability. Start the first 10 minutes of your day by writing down all the things you need to accomplish. Ask yourself: which activities generate the most income? Begin prioritizing your most income-producing tasks first using the Eisenhower matrix:

1. Do First

Tasks in the green box should be the core tasks that directly earn you money such as responding to new leads and current clients.

2. Schedule

Important, but not urgent tasks belong in the blue box. Schedule tasks like continuing education, reading the latest IRS updates and researching virtual assistants.

3. Delegate

The yellow box should be reserved for less important tasks, but need to be done rather quickly. These are tasks that do not necessarily have to be done by you. These tasks can and should be, delegated to someone else. Hiring a Virtual Assistant is a great way to delegate tasks.

4. Don’t do

The red box is for STOP. These are the tasks that aren’t helping you at all. For most people, these will be time-wasters such as spending time on social media related. For example, have you been spending an hour a day on Facebook with nothing to show for it? Probably time for a new strategy. These tasks should definitely be turned over to a Virtual Assistant.

Prioritizing your daily tasks will make you that much more productive and mindful of how you spend your time. By using a Task Checklist daily, you’ll start to recognize patterns in your routine and find solutions to improve your results.

5. Hire a Virtual Assistant

No one person can do it all. Delegate or outsource everything except the stuff you’re good at because it allows you to focus on the tasks that you’re amazing at, like analyzing the numbers!

Look back on your daily task checklist; how many of the tasks are not high priority or goal-oriented but need to get done? How many of those tasks can you delegate to your VA - social media accounts, monthly mailings, engagement letters, and administrative tasks?

A virtual assistant is your customizable asset!

Schedule a FREE Call Today

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Lifetime Learning is Essential

Business, Goals and Business Planning, Self Care, Time Management

Lifetime Learning is Essential

There is one thing that is certain in life, and that is change. If you are like me, you embrace change because it is another chance to learn and gain something new. I am an avid learner, a lifetime student if you will. I learned early on that if you want to succeed, you must stay one step ahead, and the way to do that is through learning.

Increase Your Confidence and Motivation

A lot of anxiety or fear stems from a lack of knowledge. If you strive to learn something new as often as possible about your niche and the world at large, you will empower yourself to do better, thus making you believe in yourself, and boosting your confidence while giving you the knowledge to be successful.

Keep Up with Your Competition

"The simplest way to learn business is to study your competition and improve what they are offering." - Ehab Atalla

"Study your competition", is exactly what Netflix did. Netflix saw a change in technologies and tried to understand and learn new ways to improve its business model as well as its biggest competitor, Blockbuster. They now lead their industry by streaming movies and television shows straight to your T.V. and have become a model for all streaming services.

Tawnya Sutherland, a pioneer in virtual assistant training and networking, fully understands the importance of studying your competition and dedicates an entire section on the subject in her signature, "Virtual Assistant Career training program"; from knowing your customer to introducing your business, she spells it out and walks you through it.

Fully Understand Your Potential

Learning unlocks skills and resources about yourself that you would have never discovered if you didn't make an effort to do so in the first place.

"Learning is a constant process of discovery - a process without end" - Bruce Lee.

I remember mom always saying, "you can't say you don't like it if you don't try it." Same idea here, if you don't continue to learn, you'll never know what you could be. And you can quote me on that 😉

Be Successful

To be successful and keep up with your business, you must continue learning new technologies, software services, and social media platforms. And I can't think of a better "one-stop learning center" than Freelance University. Here you can hone a specialized skill, get live training support, attend workshops and learn the latest technology, all in one place!

But success doesn't stop with learning new skills. If you want to keep up with the crowd you need to learn new strategies. What worked five years ago, might not work today. As a business owner, it is important to stay up-to-date with the latest trends and news in your industry. This way, you can always be on top of what’s happening and address any issues as they arise.

Create the Job or Life You Want

Learning is an important part of our lives. We learn from childhood to adulthood, and it is never too late to learn something new. Learning unlocks worlds, ideas, values, and inspirations you never knew existed. When you learn, you create more choices in life to live the way you want. Not sure what you want to be when you grow up? Check out LinkedIn Learning; whether you're looking for continuing education, or want to try something new, this is a great source to have. If you already have a premium account, then LinkedIn Learning is free, otherwise, it's a nominal monthly fee, and has a 1-month trial.

Learning is a lifelong process that takes place anywhere and anytime - at work or at home, on the bus, or in the car. It can take many forms: reading a book, listening to a podcast, watching a video on YouTube, attending a conference or workshop - the list goes on and on. Education, knowledge, and experiences are fun and rewarding. They, together with practice, are vital for growth, understanding, and compassion for the world. Education and learning provide no consequences if you want to accomplish your dreams and be more productive. Keep reading, experimenting, and jump out of your comfort zone to learn and gain more knowledge.

"You'll never be bored when you try something new. There's really no limit to what you can do! - Dr. Suess

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How to Take Action on Your Plans

Business, Goals and Business Planning

How to Take Action on Your Plans

Do you have big plans for your life or your business, but aren't quite sure how to get started? Don't worry. You are not alone! Taking action is the hardest part of having plans! Kristen Rohde, a behavioral science professor, talks about the gap we all suffer between planning and doing in Tedx Talks.

How much our future selves will like what our current self decides today

From changing circumstances to failing to plan, we all have our reasons for not taking action. Below are some tips to help you take action on your plans so that you can bridge this gap and make your ideas a reality.

Eliminate Your Excuses
If you find yourself wanting to take action on your plans but often making excuses for yourself, then the first thing you need to do is eliminate your excuses. You can do this by recognizing when you are making an excuse for yourself and eliminating it. If you go to take action, then find yourself thinking that you probably won't be able to do it anyway. This is an excuse. You need to tell yourself this and hold yourself accountable. This way, you can overcome the excuse to take proper action.

Don’t Wait
Many times people wait to carry out their plans because they believe they are waiting for the perfect moment to execute their dreams. News flash, the perfect time doesn't exist. You will always be busy and always have responsibilities, so there is no time like the present to start taking action! If you still find yourself struggling with this, ask yourself how you would feel if you never got to do something you wanted. Disappointing right? That's why you should do it now, so you don't miss out on your opportunity.

One Step At A Time
Do your plans seem opposing? Not sure where to start? You can remedy this by breaking your goal or plans down into small steps. This way, you will know exactly where to start. When you accomplish that one small step, this will help you stay motivated to accomplish the next step. Just like learning to walk, you put one foot in front of the other and before you know it, you will be well on your way to achieving your goals one step at a time!

Don’t Be Afraid To Fail
Many people don't take action because they are afraid to fail. Failure, or mistakes, are part of life. The important thing to remember is you must fail fast. Learn from your mistakes and then quickly move on. They really are not a big deal, and you need to recognize this, so you will no longer let your fear hold you back from taking action!

No matter what action you want to take in your life, use the above tips to make your plans a reality. Although stepping from the planning stage to the action stage can be difficult and scary, and you may think that you should wait till a better time, there is no reason not to take action to make your plans a reality today.

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The Ivy Lee Time Management Method and Why It Works

Goals and Business Planning, Helpful Tips, Time Management

The Ivy Lee Time Management Method and Why It Works

Throughout the years, time management has accumulated many rules and tricks. As a result, there are many proven methods of time management techniques that we use today that appeal to your work type. For example, problem solvers and analytical thinkers may use the Pareto Principle or the Time Blocking Method. Creative thinkers will do well with the Pomodoro Technique, while critical thinkers may thrive using the Eisenhower Matrix. But only one method boasts simplicity and has stood the test of time and efficiency: The Ivy Lee Method.

What is the Ivy Lee Method?

The method goes back to 1918, when Charles Schwab, president of the Bethlehem Steel Corporation, sought help with making his team more efficient. So he scheduled a chat with Ivy Lee, who was a respected businessman and productivity consultant.

Lee agreed to help, free of charge. His only request was to spend 15 minutes with each of Schwab’s executives. Then, he said if the method worked within three months, Schwab could send him a check for whatever he thought the process was worth. Fast forward three months, and the method, although simple, was worth $25,000 in Schwab’s eyes, saying it had been the “most profitable advice he received.”

Ready to see the steps for this incredibly simple but powerful time management technique?

The Steps

Step 1:
At the end of each workday, write down six tasks you think are essential to accomplish tomorrow.

Step 2:
Decide priorities for each of those tasks, ranking them in order accordingly.

Step 3:
First thing tomorrow, get started on the first task. Work on it until you finish and then begin the second task. Continue to work through your list, one task at a time.

Step 4:
When you finish your day at work, look at your list. Move any unfinished items to tomorrow’s list of 6 tasks for the day.

Step 5:
Repeat this method every day of the workweek.

Why it Works

As I said, this method is simple, which is precisely why it works so well. With cell phones, social media, and all other forms of advanced technology, we’ve become activity addicts. As a society, we’re often restless and antsy to do a million things at once, multi-tasking.

We used to believe that multi-tasking was the most effective way to work. But neuroscience has now proven that it is the exact opposite. We get less done in more time and end up frazzled at the end of the day. It can take our brains up to 25 minutes to get back into a work rhythm after we’ve been interrupted. When we multi-task, we switch quickly between tasks and never get into a rhythm, which kills our productivity and stresses us out needlessly.

The Ivy Lee Method is straightforward and goal-oriented. It keeps you on track so that multi-tasking and distractions do not interfere with the important stuff. It provides you will the kind of laser-focus that will help you get through your work tasks without breaking a sweat.

Want to learn more about prioritizing your tasks and get more done in less time?

Our FREE workbook along with the complete time management series will help you take control and manage your time.

TIME MANAGEMENT WORKBOOK

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Part I – What Is Your Time Vampire

Part II – 12 Steps to Vanquish Your Time Vampires

Part III – Improve Focus and Productivity for Better Time Management

Part IV – The Truth About Procrastinating

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A Simple Guide to Creating a Realistic Business Plan

Business, Goals and Business Planning

A Simple Guide to Creating a Realistic Business Plan

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

I can start and end this post with Picasso's quote; it says it all. The truth is most businesses that fail, or owners that burn out do so due to a lack of planning.

Many small business owners think their home or small business does not need a real business plan because they are not trying to get a business loan. So why do you need to do all that planning? For starters, if you want to succeed, and you want it to be repeatable, and you want to avoid the potential for burnout, you must develop a business plan. A business plan will help you structure, run, and grow your business realistically and sustainably. And guess what? Creating a business plan isn’t even hard to do. So let’s learn how to make a one-page business plan for your home or small business right now.

Think of your business plan like an owner's manual; it should be specific to your business and include as much information as you need to help guide you with your business. Let's look at the below seven key elements that should be included in your one-page business plan.

Describe the Problem

You’ll want to write a detailed description of the problem you can solve for your customers, along with any relevant data describing how you can do that.

Your Product or Service

This is the solution to the problem above, so you’ll want to go through each product or service you offer and describe how it solves the customer's problem. Keep in mind that your plan does not have to be contained to only one page. If you have more than one solution, this area might take more than one page; however, going through this can help you with marketing later.

How You Make Money

This is considered your business model. Therefore, it is important to answer these five questions:

How will you make money?
How much will it cost you to make money?
What is the price the customer will pay for the solution?
How will the customer pay - online service such as PayPal or Stripe, check, cash?
What are the terms - payable on receipt, net 30 days? Will they need to pay before services are rendered, and if not, will you require a deposit?

Describe Your Customer

Understanding your target market is an essential component of your business plan and your business planning needs. Include a customer avatar through the buying journey. Talk about how many customers there are and how much you can earn from each customer throughout their life cycle.

Describe How You’re Different

What sets you apart from your competition? This is called your “competitive advantage” in business. It’s how you use your differences to stand out from the competition and create customer loyalty.

Describe Your Team

Even if it’s just you, it helps to write down all the tasks and roles to accomplish to make this business work. Then, include the technology you can use, such as email marketing software, funnel software, and other automation.

If you plan to outsource anything, write that down too. Maybe the first year you’re doing it yourself, but include financial metrics that trigger outsourcing or major software purchases.

Include Key Financial Metrics

You need to know what your budget is for marketing, software, outsourcing, and so forth. This is often called a Financial Summary in a business plan. You’ll want to include figures for now and your future as you forecast potential sales. Finally, you’ll want to add what funding you need right now to get started or to move forward with your business.

For now, focus on writing a summary of each section to see what needs to be done. Then, as you move forward, you can add more information to the plan, which may make it grow past the one page, but it will be a helpful exercise to help you keep on moving toward your goals.

And, as you move toward your goals, remember one of my favorite Yogi-isms, "If you don't know where you are going, you'll end up someplace else." - Yogi Berra. Writing down a realistic business plan that balances with your entire life will help you see your goals and objectives more clearly and plainly, thus allowing you to really accomplish what you set out to do rather than keeping it as a dream.

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3 Tips to Avoid Small Team Burnout

Business, Goals and Business Planning, Helpful Tips

3 Tips to Avoid Small Team Burnout

A recent study found that staff members in small firms, with fewer than 10 employees, are less likely to take vacation days. One reason for this is that these employees are not sure if there is anyone who can cover for them during their absence. However, these small teams actually lose productivity and the quality of their work diminishes when they do not take time off.

If you own or manage a small team, create a workflow to accommodate for time off. Here are a few tips for filling in when a key player is on vacation or is suddenly away:

1. Set up a clear process for decision-making and hand over responsibilities while they are away

Create a workflow that includes assigning roles as well as delegating decisions to individuals who feel most comfortable with them. Then, set up a time with the delegates to review the goals for each position and any other pertinent information.

2. Keep Everyone Updated and in the Loop

When a planned vacation is on the horizon, it's easy enough to schedule some time with the delegate and get them up to speed. But what if someone has to leave for an emergency, such as medical or a death in the family? Obviously, there isn't time to brief whoever will be filling in. Add some extra time in your weekly staff meetings to highlight updates and keep everyone in the loop.

3. Create an easy way for team members to track what's getting done in their absence

Sometimes it's critical we stay in touch or be aware of what's happening in the office while out. Email is certainly one way, but not the most efficient. Using project management software like ClickUp or Asana will allow staff members to check in and track what's getting done, or decide if they need to put out any fire that suddenly pops up. Most project management programs today have chat functionality as well as a desktop version and mobile apps to help team members stay connected. You can find project management links and other helpful software tools on our Resource page.

Everyone needs downtime to maintain a work-life balance, but their time off should not bring your business to a halt. Developing your workflow to allow for planned, and unplanned, time off for your staff will help keep the team motivated and more engaged with their tasks at hand.

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Organizational Efficiency: Automate Your Business Finances

Bookkeeping, Business, Goals and Business Planning, Helpful Tips, Time Management

Organizational Efficiency: Automate Your Business Finances

Every business must figure out how they plan to keep track of income and expenses and set up benchmarks for planning purposes. In Organizational Efficiency: The Anatomy of your Business, I showed you how automating your business helps free up your valuable time to do more money-making activities. The poster child for automation is business finances. Think about it, most of your business finance tasks are recurring and rarely change, making it perfect for automation! The tools that exist today, such as Quickbooks and Xero, are easy to use, inexpensive, and work great. Today, most bookkeeping software, even Go Daddy’s version, will automatically book your purchases and income for you and categorize the expense, saving you hours! It doesn’t get much easier than that!

Below are some finance tasks you can easily automate:

Invoicing and Reminders

Send recurring invoices automatically based on the criteria you set up. You can also set up auto-reminders for invoices that might need a little tweaking before they go out.

What’s more, when your client clicks the invoice to pay, the software automatically records the payment.

Payroll

If you have employees, then you know how timely payroll can be! Investing in payroll software can save you time and money.

Depending on the size of your staff or how many contractors you have, having an automated system will help ensure your people are paid on time, and letting them self-manage their pay helps save you time. Look at your bookkeeping software to determine if there are add-ons to help automate this or try using SurePayRoll.

Bill Paying

Set up automatic payments through your bank or credit card company, so you don’t have to think about them every month. Another plus, automatic payments prevent late fees!

Storing Records and Receipts

Use receipt scanning apps like Wave to take a picture of your records and receipts so that it’s always there when you need it. Your accountant will thank you!!

Expense Management

Managing expenses, especially when you’re away from your office, is easy today with software like Zoho Expense and fylehq.com that help you collect receipts, appropriately book the expense, and so forth. Even your existing bookkeeping software may have an option.

Investing and Saving

The truth is, if you don’t invest and save on a regular basis, you won’t do it. Set up automatic transfers with your bank to send money to your investments and savings accounts, whether personal or business finances.

Automating your finances helps you avoid making the same steps over and over again. There is no reason to repeat tasks today when there is software available to do it for you. You can save hours each day by implementing these financial automation tips and tools.

Download our free Organizational Efficiency Workbook and start taking control of your time!

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