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Are You Realistic About Your Goals?

Business, Goals and Business Planning, Strategic Thinking

Are Your Realistic About Your Goals?

People often struggle in both life and business with the process of goal-setting—more than likely, you’ve read a lot about creating SMART goals. SMART is an acronym for: specific, measurable, attainable, realistic, and timely. SMART goals give direction and focus to your efforts. If your goal is without focus, or if you are unable to tell if it's working, odds are you'll be wasting time.

Let's Be Clear

If there’s one thing that keeps people stuck, it’s a lack of clarity.

You know you want to quit your soul-sucking day job in favor of the freedom of self-employment, but you aren’t clear on the steps to take. You want to take an exotic vacation, but you aren’t sure where to go—or how to make it happen. You want to grow your business but aren’t even sure what that means.

The truth is, with ambiguous “goals” such as these, in five or ten years, you’ll still be right where you’re at today. But with a little clarity, you can achieve any goal you can conceive. The first step is simple, visualize what you want.

Start With A Vision

A vision board is a planning tool that allows you to unleash your creativity and daydream in a tangible format. Vision boards can serve to keep you inspired when boredom strikes and remind you of why you’re working so hard when all you want to do is take a nap. Best of all, creating a vision board is easy—and fun!

Start by collecting images that represent your biggest goals. Gather pictures from magazines, photos from a favorite vacation, ads of products you want to have. I had a postcard from the New Yorker hotel I used to keep pinned on a board above my desk. I looked at it every day and knew I would be there one day. Four months later, I accepted a position at a start-up company in New York City!

Use images, graphics, photos that express what you want. Dollar signs, or a specific figure, to represent your desired bank account balance. Phrases and quotes that inspire you. Add it all to your new vision board.

Your vision board is a living document. Your dreams and goals will change. Some you will achieve and remove from your board to make room for bigger and better dreams. Some you will decide no longer matter, and you’ll trade them for some others. It’s your vision, and it’s entirely up to you what dreams you choose to follow.

Keep your vision board within sight; you’ll be better able to focus on the steps necessary to reach your goals. I keep mine hanging on my wall directly opposite my bed. It’s the first thing I see in the morning and the last thing I see before going to sleep.

Now, Create Your Goals

Using your vision board as your roadmap, create three SMART business goals and at least two SMART personal development goals. Quantitate each goal and include a deadline date. Write your goals out and keep them visible. If this is not feasible, make sure they are easily accessible.

Keep It Real

It’s fun to fantasize about becoming a millionaire or making a high six-figure salary while sitting on the beach. The problem with this is that it’s just not that realistic. It’s not to say that no one has ever done it, but more than likely, they already had tons of resources like money and contacts that allowed them to delegate while they were lying on the beach.

When you come up with a figure or a measure for your goal to track, you want the number to be realistic and not just pulled out of thin air.

To be accurate and realistic about how much you can earn, you need to figure out the order of operations at your business. How many hours will you have available for clients, and how many hours will be set aside for business administration? A typical 40-hour workweek will probably give you four or five hours billable in a day, and the rest of the time, you’ll need to work on marketing and other aspects of your business. If your billable rate is $40 an hour, that will provide a gross income of $1,000/week. Reduce that by business expenses and personal draw to reach your net income. Will that be enough to sustain and grow your business?

Perhaps you can find other ways to increase your billable hours, such as outsourcing or hiring full-time employees. The main thing is that you should not leave these numbers to chance. Design your entire day and determine what is realistic for your goals in each case. Don’t just pull a number out of the air. Think about the number and how it can happen or not happen before you put it in writing.

Personally Speaking

Use the same process for your personal development goals. Think about what skills you want to improve; how long will it take to develop? Are there classes you can take? A good freelance education source is Freelance University. You can find any skill development course in their extensive library. Now, create a SMART goal. For example, perhaps you want to become more efficient with Excel to maintain your financial plan or even automate some of your tasks. You could write, “By March 1 (or any date you choose), take an Excel course to increase efficiency with some of my business administration tasks.”

Review Your Goals

Now that you’ve taken the time to create some fantastic goals set up a schedule to evaluate your goals. I suggest reviewing your goals quarterly at a minimum. Assess where you are, is the goal progressing as anticipated; are you on track to complete as stated? Make any necessary alterations and note why the changes are required.

Planning and working towards your goals should not be a source of stress if you remember to think about what you want and how you will get there. This step helps clarify expectations and ensures that the goal is SMART and worthwhile.

To help you get started with your strategic goal planning, grab this FREE Goal Planner:

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Effective Daily Planning: Getting Things Done

Accountants, Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management

Effective Daily Planning: Getting Things Done

It's no secret that the world is a fast-paced place. We're constantly inundated with new information, technology, and change. For many Accountants and CPAs, this pace can be overwhelming. If you don't take the time to plan your days, you can easily lose focus and become less productive. This can lead to even more stress and anxiety as you try to play catch-up.

Not planning your day can lead to missed opportunities and goals and can hurt your client relationships.

Learning to be more productive in your everyday life is important to combat this. And while there are many different ways to increase productivity, one of the most important is learning how to effectively plan out each day.

First, you must define what "done" means to you and your staff if planning their day. Knowing your "done" will help you plan realistically (and stop when it's 'done' – no perfectionism allowed). This may mean setting a daily or weekly goal for what you want to achieve. For example, if your goal is to complete your continuing education plan, "done" could mean completing two hours daily. If your goal is to engage more with your followers on social media, "done" could mean posting and interacting three times a week. Once you clearly understand what "done" looks like, you can start to really plan your days.

Next, you must decide what end results would make the day a success for you and your team. This will help you focus on what's truly important and let go of anything that isn't. This step involves really thinking about what you want and need to achieve. If you don't know what results you want, it's pretty hard to plan your day effectively!

The next step is to break down those desired results into tasks - the actions you need to take to make the day a success. Be mindful of what you choose to prioritize, you don't want to waste time doing tasks that won't help you achieve your daily goals. This is also a great time to note any tasks that you can delegate to your virtual assistant to lighten your load.

Planning and Preparing

Now that you've decided what "done" looks like, selected your goals for the day, and broken them down into tasks, it's time to start planning and preparing.

What does that look like? For many, it involves planning out times throughout the day for specific prioritized tasks. Start with the most important tasks first.

Part of the planning process also involves preparing. Ensuring you have all the necessary resources is an important piece of the productivity puzzle. Try sketching out a general plan for the week in advance and list the resources you need to obtain or access for each task. Especially if it’s something you need from someone else or if you need to provide it to a staff member so they can do their task. Preparing in advance allows time for you to get all of those things together.

Another part of the process is to plan ahead. Use a weekly or monthly planner in addition to the daily plan. Planning ahead allows you to allocate your time appropriately to achieve your goals. If you want to complete a large number of work tasks, but you also have several doctor appointments, meetings, kids’ activities, etc., scheduled that week, you’ll quickly see that you do not have as much time as you thought and you can prioritize tasks accordingly.

Bonus tip: Publishing the company's weekly or monthly plan also helps your staff better plan their day!

You can also use productivity technology that's available to you to make your tasks easier. Many tools are available today that can automate processes or at least make them simpler or faster to complete. Digital planners, Google Calendar, productivity apps, AI tools, scheduling tools, etc., are all technology resources you can utilize to make your life (and work!) easier. Don’t get so caught up in finding the “perfect” technology to use either – the best tools are the ones you will use consistently.

If you are not as productive as you think you should be or if your staff hangs out more at the water cooler, using a strategy like the ones shared above can be an excellent way to get things done by focusing on the goals and tasks most important to your accounting firm. And finally, check your plans often to ensure they match your goals and adjust when necessary. What works in the summer months may not be realistic during Tax season.

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What Is Your Time Vampire?

Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management

What Is Your Time Vampire?

Part I of our Time Management Series

One of our most valuable resources is time. In fact, in some ways, time is the only limited resource. Every person has the same time each day to accomplish whatever it is that they desire. On average, most people have approximately the same number of years of life to achieve all that they want too.

If that’s true, why do some people seem to get a fantastic amount accomplished, while others seem to lack time to do the same, even given the same time to get things done?

The truth is that many people sabotage themselves when it comes to being productive. They waste time without even thinking about it, in ways that do not notice, and then wonder how they’ll ever be successful with the limitations given to them.

The first thing to do to eliminate time wasters in your life is to recognize them for what they are and how they affect your life. Once you identify what is wasting your time, either delegate the task or item or eliminate it. That sounds easy, but some things may be more challenging to identify than others.

Grab a pen and paper, find a quiet place, turn off your phone – set up a no distraction zone, and find your time vampires.

Be Honest About How You're Spending Your Time

You’ll need to get real with yourself. It’s so easy to say that you don’t have time for things, but how much time are you really spending on Facebook, watching TV, surfing the Internet, gaming, and doing things that do not lead you toward meeting your responsibilities and realizing your life’s goals? Can you spend your time better? Absolutely!

What is a Timewaster?

For most people, time wasters are apparent. They consist of activities like watching TV, surfing social media, playing games, and doing things that get in the way of productivity haphazardly. For others, they may need to dig to figure out where they’re leaking time. For example, is a friend calling you every day and talking to you an hour or more? Does a co-worker stop by your desk for “one quick question” that turns into a 30-minute chat session?

Even things that seem significant on the surface, like talking to your co-worker, can end up becoming a time sucker if you are allowing it to get in the way of your overall schedule. Write down any item that you think might be a timewaster.

Do you procrastinate on this task?

Now let’s look at some tasks at which you tend to procrastinate. Make a list of them without any judgment. Right now, don’t deem them as timewasters or essential tasks. If you tend to put it off, or often don’t do it until the last possible minute, or even at all (even when it’s needed), write it down.

The truth is, most of the items you procrastinate about are going to be timewasters, but they might not be something you think of immediately as a timewaster. Of course, you must pay your bills, but if you put it off, pay them late, do it last minute, and aren’t scheduling and organizing, you’re wasting time someplace.

What Bottlenecks can you Identify?

Look at a day, or a week, of your life. Write down any times of the day that seem overwhelming in terms of the time you have available versus what you need to accomplish. For example, are you having trouble preparing healthy meals on practice nights? Are you missing deadlines to submit work to clients? Do you often feel rushed and overwhelmed? Write down each time that happens during the week that you monitor.

Each situation needs to be analyzed so that you can figure out how better to accomplish your tasks. For example, on practice nights, eat leftovers for dinner, such as leftover turkey wraps that can easily be thrown together in 15 minutes and eaten with the hands.

Are You Losing Track of Time? Why?

During some portions of your day, you may find that you’re losing track of time when you’re doing those things. For example, some people lose track of time while surfing on the internet, or social media. They’re looking for a 30-minute recipe to cook their favorite meal, but they get sucked into the internet, and it takes an hour or two to find the recipe.

Other things might be less noticeable. However, if you think something takes 30 minutes to do and it really ends up taking an hour or more to do, you’re either losing track of time for some reason, or it really takes longer, and you’ve scheduled incorrectly.

Can You Identify an Outside Source That's Distracting You?

Some timewasters almost seem as if they’re utterly uncontrollable because they come from outside sources. They can be family, friends, colleagues, and bosses, and others, causing the issue for you. Identify these issues for yourself. Once you realize what’s happening, start setting boundaries, or find a way to work around the person or thing distracting you.

People really cannot multitask/ Our brains are simply not wired for it; we just think we can. If you have set aside time to journal each night to become more thankful, you may be wasting time by keeping the television on while doing it. However, knitting a birthday sweater while you watch TV might work out great. The only way to know whether you’re more productive without multitasking or not is to try doing things without multitasking and time yourself.

What Is and What Is Not Getting Done?

Believe it or not, sometimes, the things that are getting done don’t even need to be done and get in the way of you getting important things done.

Make a list of things and tasks that are and are not getting done. What was the purpose of the tasks you completed? Were they a part of your plan, or did you get sidetracked? What about the tasks not getting done at all by you or anyone due to being overlooked. Put all these in order of importance. If you want them to get done, put them at the top of the list. If they don’t matter in the scheme of things, put them at the bottom, and then eliminate them.

Time Vampires

Let's talk about a few of the typical time vampires that you probably want to work on stopping right now. You'll likely find more as you work toward discovery in your situation, but most people can agree that the following are common time suckers that you should stop doing now.

Not Setting Goals

The very first thing you should do is to set goals based on your morals and values for your entire life. Set life goals for your life psychologically, physically, and spiritually in each area of your life, including personal, relationships, and work. For example, if you want to be healthy, you’ll need to set healthy eating goals, healthy exercise goals, and so forth, according to the results you desire.

Once you have set your goals, you need to look hard at the tasks you perform and ask yourself:

Does this task align with my goals?

If you feel any resentment at all about a task, it’s important to ask yourself questions about your goals and how the task helps or does not help.

What deliverable will result from doing this task?

When you do this task, what is the result of doing it?

Does doing this task move me closer to my goals? How?

All of us can be guilty of doing busy work in life. By asking how the task moves you nearer your goals, you will find you can eliminate most busy or filler work. If the task is not moving you toward your goals, and you can do it another way, you should examine that other way to figure out if it’ll work for you. A task that many can identify with is going to meetings. So many meetings are useless and time vampires.

Not Planning and Scheduling What’s Important to You

Once you have identified what’s important to you, it’s essential to create a plan and make a schedule of the steps in chronological order of what you need to do to get to success and reach your goals in the time frame you’ve set up for yourself. For example, if you believe it’s important to eat dinner with the family four nights out of seven, what are you doing to ensure it happens? Likewise, if you want to publish an 80,000-word novel by December, what do you need to do to get there?

Lack of Organization and Systemization

One reason people don’t reach their goals promptly has to do with not organizing based on the actual amount of time you have to do the tasks. If you want dinner on the table at 7:00 pm each night, plan the meal carefully, consider the time it takes for prepping, cooking, and setting the table.

Plus, not creating systems with automation in place is a huge time sucker. For example, there is no reason to spend hours paying bills each month when you can automate the process via your bank. You can even organize and systemize family dinner by assigning each person a task to do that ends up with dinner being on the table by 7:00 pm in a realistic manner.

Not Delegating and Always Doing Everything Yourself

Whether you’re a stay-at-home parent, a salary earner, or an entrepreneur, you can’t do everything yourself. It’s imperative to your future that you learn to delegate and stop trying to do everything yourself. There are people in your life that can help you, and if you don’t have those people yet, you can find them.

Ask yourself: What is the point of doing this task? What is the reason you’re doing it? Assess every task to decide whether you need to do it yourself, or you should let someone else do it.

Delegate any task that you do not need to do specifically. Underline any task that you can transfer, even if you don’t think you know who to ask or you don’t think you can afford it. Just note the ones that you can delegate.

Not Setting Boundaries and Saying Yes Without Thought

This is usually related to being a people pleaser, too. Some people call these people “yes” people. You see them in every single PTA, Church Group, Office, and volunteer opportunity. Some may see this person as the “go-for,” who gets things done for others. These people are often stressed, overwhelmed, and have low self-esteem.

Many people-pleasers say yes to every single ask of them without even thinking. This is a huge time vampire because there is no reason why you need to say yes to everything. First, weigh the things people ask you to determine if it’s worth being involved or not. An excellent way to decide is to have criteria for saying yes.

Ensure that doing this will get you closer toward your goals in each life area. Check your calendar to be sure that you do have the time available before saying yes. Say yes with enthusiasm or no without guilt.

Now take a look at your own life and start identifying time vampires. Only you can truly determine what a time sucker is and what is not. Spending five minutes on social media is a time suck for some people, but it might be how you schedule your downtime. It’s your time, so if you can reach the goals you set for yourself, you can choose what tasks you want to do and what responsibilities you don’t want to do.

Tell us what your Time Vampires are in the comments.

Use the workbook along with the other guides in this series to take control and manage your time.

Part I – What Is Your Time Vampire

Part II – 12 Steps to Vanquish Your Time Vampires

Part III – Improve Focus and Productivity for Better Time Management

Part IV – The Truth About Procrastinating

What Is Your Time Vampire? Read More »

Anatomy of a Data Breach

Accountants, Accounting Firms, Business, Cybersecurity, Helpful Tips, Online Security, Tech and Security

Anatomy of a Data Breach

Arguably no phrase has dominated the tech world in the last 24 months more than the term "data breach." The past two years have been saturated by headlines of cybersecurity mishaps, from breaches that have impacted critical infrastructure like the Colonial Pipeline to hackers compromising healthcare records at UC San Diego Health. Yet, despite the prevalence of the breach-centric news cycle, many everyday individuals may not know what a data breach is, how they typically start, and why they occur.

According to IBM, the average time it takes to identify that a breach has occurred is 287 days, with the average time to contain a breach clocking in at 80 days. And with 81% of businesses experiencing a cyberattack during COVID, individuals must be familiar with the anatomy of a data breach to keep their data and their client's data safe.

With that in mind, here is some helpful background on data breaches and why they are so problematic.

What is a data breach?

While it may seem complex, a data breach is straightforward to explain once you clear away the jargon fog. According to Trend Micro, a data breach is "an incident where information is stolen or taken from a system without the knowledge or authorization of the system's owner." And while data breaches can result from a system or human error, a vast majority of data breaches result from cyber attacks, where a cybercriminal gains unlawful access to sensitive system data. For example, 92% of the data breaches in Q1 2022 resulted from cyberattacks.

What kind of data can be breached?

Unfortunately, cybercriminals look to get their hands on any information they can, ranging from more sensitive information such as social security numbers and credit card information to more obscure data like past purchase history.

What are some of the tactics used to execute data breaches?

Cybercrime is getting more sophisticated each day. However, cyberattack tactics do not have to be cutting-edge or advanced to be effective. Here are a few examples of popular tactics used by cybercriminals:

Phishing: Phishing is when a cybercriminal pretends to be a legitimate party in hopes of tricking an individual into giving them access to personal information. Phishing is one of the oldest tricks in the book for cybercriminals, but it is just as effective as ever. For example, 80% of security incidents and 90% of data breaches stem from phishing attempts.
Malware: Another tried-and-true method for cybercriminals is malware. Malware is malicious software that secretly installs itself on devices – often by a user engaging with fake links and content – and quietly gains access to the data on an individual's device or a business network.
Password Attack: Through password attacks, cybercriminals seek access to sensitive data and networks by "cracking" user passwords and using these credentials to get into networks and extract data from a given network.

The best way to stop a data breach is to stop it before it even starts. This includes taking steps from making sure passwords are long and complex to reporting all suspicious emails. If you suspect you have been the victim of a breach, immediately contact your IT department or device provider to notify them and follow subsequent protocols to help them scan, detect, and remediate any issues.

For more information on protecting your data, your client’s and your family, visit our Cybersecurity page.

#BeCyberSmart

LEARN HOW TO PROTECT YOU AND YOUR CLIENT

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4 Easy Steps to Keep You Secure

Accountants, Accounting Firms, Business, Cybersecurity, Helpful Tips, Online Security

4 Easy Steps to Keep You Secure

Cybersecurity has become one of the biggest hot topics inside and outside technology circles over the last two years. From securing learning devices due to a rise in digital learning during the COVID-19 pandemic to coping with the fallout of high-profile breaches of national infrastructure such as the Colonial Pipeline, there is a seemingly endless news cycle dedicated to cybersecurity mishaps and concerns.

And with this onslaught of negative news, it can be easy for everyday individuals to become overwhelmed and feel powerless in the face of the “insurmountable” threats posed by cybersecurity. But in actuality, nothing could be further from the truth.

With all of the jargon that is typically thrown around about cybersecurity, there is a longstanding misperception that cybersecurity is beyond everyday people and that it should be left to professionals. Moreover, there is a prevailing sense among the public that breaches are simply a fact of life and that we should just learn to deal with them. But this just isn’t true. In fact, everyday people have a huge role to play in cybersecurity threat prevention, detection, and remediation. For example, according to IBM, 95% of breaches have human error as the main cause. Therefore, everyday technology users are very much the first line of defense when thwarting cybercrime. Unfortunately, many individuals are unaware of some of the best practices for boosting cybersecurity and how easy they are to use.

With that, here are a few key best practices that everyday people can implement today to enhance their own cybersecurity and create a more secure world for everyone.

Watch Out for Phishing

Phishing – when a cybercriminal poses as a legitimate party in hopes of getting individuals to engage with malicious content or links – remains one of the most popular tactics among cybercriminals today. In fact, 80% of cybersecurity incidents stem from a phishing attempt. However, while phishing has gotten more sophisticated, keeping an eye out for typos, poor graphics, and other suspicious characteristics can be a telltale sign that the content is potentially coming from a “phish.” In addition, if you think you have spotted a phishing attempt, report the incident so that internal IT teams and service providers can remediate the situation and prevent others from possibly becoming victims.

Update Your Passwords and Use a Password Manager

Having unique, long, and complex passwords is one of the best ways to immediately boost your cybersecurity. Yet, only 43% of the public say that they “always” or “very often” use strong passwords. Password cracking is one of the go-to tactics that cybercriminals use to access sensitive information. And if you are a “password repeater,” once a cybercriminal has hacked one of your accounts, they can easily do the same across all of your accounts.

One of the biggest reasons that individuals repeat passwords is that it can be tough to remember all of the passwords you have. Fortunately, by using a password manager, individuals can securely store all of their unique passwords in one place. Meaning, you only have to remember one password. In addition, password managers are incredibly easy to use and can automatically enter stored passwords when you visit a site.

Enable MFA

Enabling multi-factor authentication (MFA) – which prompts a user to input a second set of verifying information such as a secure code sent to a mobile device or to sign-in via an authenticator app – is a hugely effective measure that anyone can use to drastically reduce the chances of a cybersecurity breach. In fact, according to Microsoft, MFA is 99.9 percent effective in preventing breaches. Therefore, it is a must for any individual that is looking to secure their devices and accounts.

Activate Automatic Updates

Ensuring devices are always up-to-date with the most recent versions is essential to preventing cybersecurity issues from cropping up. Cybersecurity is an ongoing effort, and updates are hugely important in helping to address vulnerabilities that have been uncovered as well as in providing ongoing maintenance. Therefore, instead of trying to remember to check for updates or closing out of update notifications, enable automatic update installations whenever possible.

#BeCyberSmart - Click here to take our quiz and find out how cybersmart you are!

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Outsourcing: The Key to Success

Accountants, Accounting Firms, Bookkeeping, Business, Goals and Business Planning, Real Estate Agents, Sales and Marketing, Social Media, Strategic Thinking, Time Management, Virtual Assistant News, Working From Home

Outsourcing: The Key to Success

Think back to when you first set out to build your accounting business. Do you remember what your “wants” were? For most, whether building a small business or becoming an entrepreneur, the first need, or “want,” was to have a successful business that provided the income you needed without overtaking your life. Working in the Corporate world was sucking your life away. Sure, you had an awesome career, maybe an excellent salary and title, but at what cost? You were missing out on the joy of life for long commutes and long hours. So you decided to take matters into your own hands.

Fast forward – six months? One year? Five years? Are you enjoying your business success and living that full and rich life, both professionally and personally? If you are, Congratulations! But I’d be willing to bet you are still overworked. So how do you build that successful business and get everything you want? The key is outsourcing.

My Story

My story is very similar to many independent contractors. I was in the Corporate world, living the dream. I had an excellent, well-established career, a fantastic salary and benefits, and a commute from hell. But I loved my job. Then my company had a corporation-wide restructuring, and I found myself without a job. Trying to land another job in an unstable and volatile employment outlook proved futile and frustrating, so I stopped looking and decided to build my own business. My first thought was, “what do I want to be when I grow up.” After careful deliberation, I knew what would make me happiest would be helping others. I thrived when I was employed as a secretary, an administrative assistant, and even an assistant manager. I was at my best in these positions because I was helping, I felt needed, and I knew I was making someone’s life a little bit easier.

So I did what makes sense to me, leveraged all my years of experience and skill set, and became a virtual assistant. Now I help accountants and CPAs like yourself with those annoying daily tasks, so you have the time to focus on growing that business you worked hard to build. This is the number one reason why virtual assistants exist and why we outsource our skills to you. Keep on reading to learn how outsourcing helps your business.

How Will Outsourcing Help My Business?

GROW
Outsourcing can improve your efficiency, cut costs, speed up product creation, and give you time to focus on the important planning and directing that a business owner must do, aside from doing the actual tasks in the business.

BOOST RESOURCES
Outsourcing adds key resources and skills to your arsenal. No need to learn how to manipulate Excel or take a coding class when you can hire someone to do it when you need it.

SAVE MONEY
Outsourcing means you pay your independent contractor only when they are working on your tasks, and you do not pay for non-productive hours.

REMOVE BOTTLENECKS
When you start to outsource tasks in your business, you’ll notice bottlenecks start to clear up, and tasks are being completed more efficiently. Because the truth is, in most small businesses, the bottleneck is the business owner.

FREE UP YOUR TIME
As a business owner, you have a lot to do, but you don’t have to do it all. You started your business to offer your expertise and your point of difference, not spend your day on mundane and overwhelming tasks. By hiring a virtual assistant, you focus your talent on doing things that only you can do.

IMPROVE CUSTOMER CARE
The truth is, someone else can probably do some things better than you. Because of that, if you outsource to the right people for the right things, you can improve your offers, thus improving your customer satisfaction dramatically.

How Do I Outsource Successfully?

Before you start the search, define what it is you want to have done. Being clear on the parameters of your project is half the battle. Here are seven tips to help you along:

Know What You Want – Prepare a detailed job or project description highlighting the expected deliverables, timetable, and budget.
Hire More Than One – Outsourcing based on the parts of a project, such as writing, editing, and formatting, may turn out a better product. And bonus, if one gets sick, the project doesn’t come to a halt or fall back on you.
Know Your Budget – This is a very important step. You need to know the range you are able to pay for the projects you’re trying to outsource.
Do Your Research – Visit their website, check out their social media pages, read their reviews and testimonials. Remember the saying, “if it’s too good to be true, it probably is.” Always check up on anyone you plan to work with, especially if they will be associated with your business name. You would do this if you were hiring an employee, and you should do it anytime you plan to have someone work for your company, no matter the status.
Respect Their Business – Chances are, your independent contract will not be exclusive to you as they are not your employee. How many active clients they have or how they produce your deliverables is not any of your concerns. Use a non-compete statement in your contract to protect your business and clients.
Communicate Regularly and Quickly – A regular touch base is important, especially with long-term projects or retainer bases services such as office admin and management. When your virtual assistant has questions, try to respond back as quickly as possible with the answers.
Pay on Time – This is probably the top three if not the number one complaint most virtual assistants and independent contractors have. If you promise to pay them a certain amount of money for their service, pay them according to your agreement. Don’t hire people if you don’t have the funds to pay at that moment.

Outsourcing is the biggest key to your freedom. Remember that many things you need to be done can be done by someone else. You really can hire experts remotely for a lot less than you think and increase the capabilities of your business fast.

Need a virtual assistant? Schedule a call with me personally! Let's talk about your business and how I can help you.

Not sure what you can outsource to a Virtual Assistant? Download my helpful checklist and discover all the tasks you shouldn't be doing!

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Don’t Rush Into Business! Slow Down and Do This First

Business, Goals and Business Planning, Helpful Tips, Sales and Marketing

Don't Rush Into Business!

Slow Down and Do This First

Everybody wants it now. We live in an instantaneous world – news reaches millions of people as it's happening. Gone are the days of waiting a week for a letter. I remember writing my cousin and then waiting for her return letter, which was always at least two weeks. Do you remember seeing something you had to have in a magazine and ordering it – 6 to 8 weeks delivery time! So be honest, with online ordering and same-day delivery options, we only begrudgingly accept delivery of over two weeks if that's the only option we can find. Many, myself included, will check Amazon first for our wonderful "Prime one day" shipping. I recently saw an ad for a cute animated pumpkin, and rather than go to their website, pay $15.99 shipping and handling, and have it take 2-4 weeks to deliver, I found it on Amazon, and my daughter received it two days later.

I do have a point to make. Many of today's start-up companies and existing businesses have the same mindset. We all want a successful, thriving business with clients lined up around the block, and we wanted it to happen yesterday. Let me pause this thought and tell you I have almost zero patience. I can probably think of over a hundred things that are longer than my patience, such as the time it takes for an embarrassing Tik Tok to trend! My mother would always tell me to have patience, "good things come to those who wait," and that brings me back to my point. A successful business, a trusted accounting firm, or a top dog Realtor does not happen overnight. It won't even happen in a week or 30 days, but if you work at it and start at the beginning, it will happen.

"If you build it, they will come."

I have had five businesses, of which only one is successful. I attribute that to my awesome coach, Tawnya Sutherland, who grabbed my reins and pulled me back. I wanted immediate success. I would get an idea in my head, and I wanted to see it come to fruition yesterday! That is the only reason my other businesses did not survive. I jumped right in without planning and went up the creek without a paddle. I almost did that with TASK Virtual Assistant! But I slowed down and worked on a five-year plan. Let me share some tips to help you build your plan:

Create a Business Blueprint

There are a TON of resources on business plans, business goals, start-ups, etc., so I will not get into the how's. But just like an architect needs blueprints before building a house, so do you before building your business.

Your blueprints should "draw" out:

Product and service development – What is it that you bring to your market? What purpose did you go into business to fulfill? Jennifer Todd, owner FutureView Advisory and FutureView CPA asks, "Are you selling the right thing?"

The definition of a business person is someone who solves problems for others at a profit.

Marketing and Sales - This is easily the most essential part of any successful business. You may have the most remarkable invention on the planet, but if you lack marketing and sales, you are setting yourself up to fail in business.

Learn About Your Target Audience and Industry

The more you understand who you are marketing to, the better you can convert them into paying or loyal customers. Interact with them on social media and ask for feedback after they purchase your products, services, or content.

Be Ready For Financial Setbacks

I was always told not to expect a profit in the first five years. Educate yourself regarding business finance. This includes paying yourself and the costs to create content, accounting systems, other tools, and much more. A poor grasp of finances is one of the most common reasons businesses fail, which is why you should set it up correctly and find the appropriate funding before you start.

Know Your Wants, and Don't Wants

You would think that with all of the opportunities, technology, and variety available in the world today, people would have an easy time defining what they want. Unfortunately, the opposite is actually true. Our world has become so fast-moving and hectic that many people have lost touch with themselves and what is important to them. When asked, many will quickly respond with a quick (and immediate) want: "I want my mortgage paid off."

List out a few wants and don't wants, then write out WHY next to each one. This exercise will help you when it comes time to create your mission and vision statements.

I cannot guarantee that by following these tips you will see a five-digit income or that your accounting firm will hit the Forbes Best Tax and Accounting Firms, but I do know that without a plan, you will not grow your business.

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8 Tips To Keep The Vacation Mood Going

Business, Helpful Tips, Self Care

8 Tips To Keep The Vacation Mood Going

After a relaxing summer vacation, when it's time to get back into the swing of office life, it can be hard to get motivated. The days of fun in the sun seem long gone. My sister and I took a cruise a few years back and let me tell you, I could certainly become accustomed to that lifestyle. If I was hungry, food was there. If I wanted a drink, it magically appeared. We even got our beds turned down, and our towels turned into the cutest animals. Going back to the office wasn't an easy task. I remember trying to come up with one good reason why I should get off that ship! So, whether this summer found you enjoying the royal life, being waited on hand and foot, or family fun and relaxation, just because the vacation is over doesn't mean you can't continue to enjoy your life.

Follow these eight tips to ease back into the work week and keep that vacay feeling going for as long as possible:

Tip #1: Plan your time off

Just because you're back to work doesn't mean that you need to make your life all about work. You should still have plenty of free time that you can plan out and enjoy to the fullest. Plan a fun evening for yourself or your family. You can even plan for a weekend trip somewhere in the near future. Block out your time off on your calendar. And remember, make it a no-work zone – that means no cell phone or email checking!

Tip #2: Take it one day at a time

Sometimes, coming back to work can be overwhelming because there's so much to do. Your mind may race through all the things you'll need to accomplish over the next few weeks. That'll make your thoughts unbearable and you'll long for the vacation that just ended. Instead, focus on one day at a time or even one moment at a time. Your work will get done, no matter how overwhelming it seems. And there will still be time for fun, too.

Tip #3: Organize your life on the first day back

When you first get back to work, spend a day "spring cleaning." If you have a desk job, organize your computer files as well as your desk. Sort through your email and answer only the most important and urgent on your first day back. This can help you feel a sense of accomplishment, while also clearing the clutter.

Tip #4: Do a few half days if you can afford it

If you have a staff, you may be able to do a couple of half days to transition yourself back to work. This way, you can start slowly while getting back into the work mentality, and you'll have portions of your day that you can plan for yourself and your family.

Tip #5: Start planning your next trip early

Even if your next trip is far into the future, you can still dream about what it'll be like. There are many benefits to planning early. When you book a trip early, you can take advantage of early bird discounts. Those who know what they want early will be there to grab the best deals.

Tip #6: Go somewhere special for lunch

On your first day back, plan a special lunch for yourself. You don't have to delve immediately into the usual routine. Pack a special lunch or treat yourself to a meal at a restaurant you love.

Tip #7: Make a vacation scrapbook in your free time

Remember the good times you had on vacation by using your free time to make a scrapbook or write a memoir about your experiences. You can do this after work or on weekends. It's a great way to keep your vacation going in your mind.

Tip #8: Focus on what you love about what you do

If transitioning back to work is turning out to be more difficult than you thought it would be, it might be because you're focusing on the negative aspects of your job. Remember your “why.” Try to focus on the positive and on what you love most about what you do.

Vacation time will be here again before you know it. Learn to enjoy your life no matter what time of year it is. Make the most of each moment by seeking ways to sprinkle that vacation mentality into every ordinary day.

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The Power of Persistence

Business, Comfort Zone, Helpful Tips, Self Care

The Power of Persistence

I cannot tell you how many times I’ve had someone tell me, “you’re nothing if not persistent.” When I get an idea in my head, I’m like a dog with a bone. I just cannot let it go and will do everything possible to make it a reality. Is this the reason for my continued success? I believe so.

Sometimes the secret to success is simple: just keep trying.

Being highly persistent is something that can help you make all kinds of amazing things happen. Like the little ant that moved the rubber tree plant, truly remarkable things can happen when you just don't give up.

Personally, giving up is not an option for me, seriously. I have serious F.O.M.O. (fear of missing out) and always wonder “what if.” Because of this, I simply cannot quit.

But the truth of the matter is that some people may simply be born more persistent than others – or they may have learned the behavior when they were very young. So this bears asking, is it too late to 'decide' to be persistent right now?

Whether or not one's personality can be 'changed' over time is a matter that is contentious among psychologists. However, I believe there are things you can do to make being persistent easier for yourself. But before we can learn to be persistent, we must first understand why we are not persistent.

Why We Give Up

Oftentimes, we fail to stick at things after the first or second failure. Many become disheartened when something doesn’t work out just as planned or as quickly as one would like, and they simply give up.

Here are three of the main reasons we tend to quit:

Reason #1: Effort and Time

One of the biggest reasons we tend to give up and stop being persistent is that whatever it is we're doing takes time – too much time. If you're writing client proposals and getting no responses, this can often seem like a big waste of time; the same goes for starting exercise regimes that don't offer up fast results. The world we live in today is instantaneous, and we want the same with our results.

Reason #2: Our Egos

One of the biggest reasons we often give up trying is that it hurts our ego to fail. If you've failed a business start-up five times (raising my hand here), then you'll be putting your ego through the wringer each time – especially when you have to tell your family and friends. Thus we often make excuses to give up trying, so we can protect ourselves.

Reason #3: Politeness

In many cases, we don't persist because we don't want to "be a bother." While this might sound reasonable on paper, the reality is that you're actually giving up on your dream to be less of a nuisance. Like it or not, being a nuisance is often what you must do to make things happen for you!

Flip the Persistent Switch to ON

We're always told how we can achieve anything if we put our minds to it – how if we keep putting in the time and effort, we will eventually start to see our efforts pay off. It seems that the key ingredient to success in all its forms is persistence. So how do you flip that persistence switch on:

Increase Your Energy

Self-care is one of my favorite topics. Proper self-care keeps the body going. If you’re struggling with fatigue or frustration, you will also struggle to flip your persistence switch on. But having the right diet and exercise regime built around increasing your mitochondria count can do wonders for you. If you have more energy, you won’t have to rely on willpower to be persistent!

Clearly Define Your Goals

Being persistent is often a result of having clearly defined goals that you're willing to work tirelessly towards. If you know precisely what it is that you're trying to achieve and you know precisely how you're going to achieve it, then it's just a matter of executing that plan even when it's exhausting or daunting.

Have a Support Network

go you

We derive strength from those around us. When we're at our last ebb, we think of all the people who believe in us and the people we don't want to let down. Just knowing you have people cheering for you to succeed can often be all it takes!

Practice

And you know what? Persistence takes practice. Even if you find you're prone to giving up, consistently trying to try can help you to develop the persistence you need. Don't give up on not giving up!

Persistence can really pay off. In all kinds of circumstances, you have nothing to lose by trying again and everything to gain if you're successful.

If at first you don’t succeed, try and try again.

The simple fact of the matter is that the more times you try, the more opportunity you have to win.

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Pros and Cons of Working from Home with Pets

2 Comments / Business, Working From Home

Pros and Cons of Working From Home With Pets

I am writing the outline for this week's blog with my cat, aka the C.E.O. sitting on my lap. She is pretty content, purring away and ensuring the correct distance between her and my keyboard. However, if I try to move beyond the bounds of that distance, she lets me know her displeasure with a quick paw stretch that usually involves the claws and my leg!!

This month we've had a few days dedicated to our pets - International Cat Day, Black Cat Appreciation Day, and National Dog Day. So many of us are working from home, trying to run our business in this new remote environment, and have become regular fixtures for our pets. So I wonder how many of us have changed our routines to accommodate our new office mates? With this in mind, I thought it would be fun to look at the pawsitive side of home office pets and the not-so-pleasant side.

The pros of home office pets:

Health Benefits - Working from home can lead to a sense of isolation and bring on depression and feelings of loneliness; however, studies have shown that a quick cuddle with fluffy can help reduce those melancholy feelings. And I don't have to tell you that stress reduction equals better health. Studies show that pets reduce stress and anxiety, so it ma Separation Anxiety kes sense that we are now more productive and focused when working from home.

No Separation Anxiety - Our furbabies get stressed when we're gone for long periods and may exhibit behavioral problems - the pillow just exploded! - to more severe withdrawal symptoms such as not eating or drinking water. However, with their humans working at home, our pet's separation anxiety is seemingly reduced, and our furbabies are happier than ever!

Ice Breaker – Picture it: you're on a Zoom call with your team, but no one wants to speak up. It's really not much different from the live team meetings you used to attend in the conference room physically, or is it? Then, suddenly your fierce feline jumps up on the desk and turns her attention to your face leaving her, umm, back asset facing the webcam. Pets are funny and can be a welcoming ice breaker.

pet distractions

The cons of working at home with pets:

Curiosity – This is the flip side of the ice breaker. Sometimes our furbabies' interest can go a little too far and become a significant disruption. It's hard to control something when we don't know when it will happen. How we react, however, is the key. I've stopped worrying so much about my cat's interruptions and just go with it. Most days, I can get her to settle in my lap with minimum distraction.

Pet boredom – You are home, so to your fluffy little furball, that means you're at their disposal - It's playtime! To help alleviate the boredom factor, set up play times with your pet throughout the day. In the morning, for example, before you start your work day, and again at the end. The important thing to remember is to have consistent interaction times. Consistent routines are very beneficial for pets and will help relieve anxiety disorders. Keeping to the same schedule as much as possible is good for them and you.

pay attention to me

Disruptions - When you work from home and have pets, disruptions will happen, The sudden and immediate need to go outside, a frantic barking session, or the chasing of a "ghost" mouse. Aside from locking yourself in a separate room away from your pets, there isn't much you can do to prevent these disruptions, which, as we know, usually happen at the most inopportune time.

🐾🐾🐾

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5 Questions to Ask When Looking for a Fresh Start

Business, Comfort Zone, Goals and Business Planning, Self Care, Strategic Thinking

5 Questions to Ask When Looking for a Fresh Start

That's it. You've had it. Life is just not going as well as you'd like. It's time for a change, a Fresh Start! Sometimes starting over and cleaning off the slate is just what the doctor ordered. I should know; I'm the Fresh Start Queen. But how do you know where to begin? How do you know if you need a fresh start or maybe just a break?

It's simple. You start by asking yourself these five questions:

1. What Do You Really Desire?

Too often, what we think is a change in our life is nothing more than a dressed-up version of the old. To avoid falling into this trap, you must look at real and actual change.

Start by asking these hard questions:

What do you want out of the change?
- Probably the most important question, so spend some time with it. Be brutally honest with yourself. Even if it's only to spend Saturday morning watching cartoons as when we were kids, you must understand exactly what you want.
How are you not getting this in your current situation?
- Remember the saying, "You can't see the forest through the trees," and dig deep here. Take off those blinders and look around.
What would you need to do to attain this?
- Create your roadmap. Write out a few SMART goals and create your plan to make this change happen.
And finally, what's one positive change you can make right now that will place you closer to this dream?
- Declare your desires as if you have already obtained them. Speak affirmatively about your needs rather than focus on what you do not have or dissatisfaction.

2. How Many Risks Are You Willing to Take?

Fresh starts will demand a commitment from you, which manifests in how much of yourself you are willing to put into the project. If you are not willing to risk a new way of life or much in the form of change, you will not have much success.

I mentioned earlier that I am the Queen of Fresh Starts. I've never been one to shy away from going after what I want. About fifteen years ago, I made a huge decision to start a new life. As the Little Rascal's song goes, "packed what I could, sold what I couldn't, stopped to fill up on my way out of town," and my next verse was "start spreading the news…" and just like that, I left my job, my family, my home and moved to New York.

I didn't know anyone in New York, but I had accepted a contract position as a network administrator and knew this was the opportunity I had been looking for my entire life. So I took the risk, and those who know me will tell you, it was the best thing I ever did for myself.

3. What is Different About the Life You're Proposing

If you are looking for a new beginning, there must be something 'new,' or you are not starting over. Instead, you are merely continuing what you've been doing all along. So, what is the thing you haven't done before?

For me, it was freefalling. I didn't have a backup plan this time because I never once thought I was making a mistake.

4. What Are You Giving Up?

A new beginning means something else is ending. So what are you leaving behind?

I was giving up the stability of my family and friends, of knowing an area so well I could make it home blindfolded. I was giving up my comfort zone.

Remember that this question doesn't imply you must abandon every aspect of your past. Sometimes we are leaving behind only a small part of our life.

5. Are You Truly Ready to Let Go of the Past?

This last question can be challenging because you might not know the answer until you have begun. Your fresh start will fail if your past baggage is weighing you down. At the very least, it helps to have a positive attitude about letting go and are willing to do the work to make this happen.

In the end, these questions will give you some idea of what to expect as you embark on this journey of letting go. After all, being prepared truly is half the battle.

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Declutter Your Workspace to Boost Productivity

Business, Goals and Business Planning, Helpful Tips, Time Management

Declutter Your Workspace to Boost Productivity

August is the perfect month to declutter! A couple of years ago, I followed Marie Kondo’s advice and completely purged and got rid of everything that didn’t give me joy. It was not an easy path to take, but I will admit, I felt much joy after. The feeling of peace, and weightlessness, was just overwhelming. I’ve never considered myself a hoarder, but I am a “filler”, meaning I have to fill every border space inside my walls.

I had odd tables, chairs, benches, pillows, blankets, baskets, clothes, and of course, my shoes! What possessed me to go through this process? I moved to a much smaller apartment. It was very nice, and I was able to remodel it to fit me, but did I mention much smaller?? I am so grateful for a very understanding landlord!

I had boxes in the building foyer, boxes in my old apartment, and boxes in my new apartment, and he made space for me in the garage. I knew what I had to do, and it wouldn’t be easy.

First, let me give credit where credit is due. If you ever have to go through a significant purging process as I did, I recommend the Tidy Up process with Marie Kondo. It’s gut-wrenching, emotional, temper-tantrum throwing, but it works.

We’ve tidied up our space, maybe even decluttered our minds in the process, but how about our workspace? When was the last time you saw the top of your desk?

We may not be able to go to the Marie Kondo extreme for our everyday work lives, but I have some tips I have used and still use that I hope will help.

I know There's A Desk Under There...Somewhere

Take an honest look at your workspace. What bothers you the most about it? Is it the stacks of unfiled papers or the empty coffee cups? Visualize how you want your desk to look and write down a list of changes to make it happen.

Start with unfiled papers. Add an inbox where you will place all incoming paperwork. This could be incoming mail, papers you need to review, or work to do. The point is to have one place for all new papers, so you know you have to deal with them. I have a set of three trays for my inbox, stuff to review, and stuff to file.

As you go through the papers in the inbox, separate the things that need your immediate attention, things that have important dates or contact information, and those that you can handle at another time. Write meeting information in your calendar, add contact information to your address book or card file, and either file the paper where it belongs or get rid of it.

Create a simple filing system to keep important papers. This could include a tickler file you will look at when the day begins. A tickler file is a 31-day system that allows you to place papers you will need for the future. It is a reminder system to ensure you handle future items on time. I use the smaller post-it notes with a drop dead date written on them and stick them on the edge of the paper. This way, I can quickly see what needs my attention. Once you have your system in place, use it daily to keep papers from piling up again

A Place For Everything And Everything In Its Place.

Finally, clear all of the paperwork from your desk, even if it means only stacking it in the inbox so you can see what else you have to do. Clear the desk of all other items and decide to create a specific home for each one. If there are some office supplies that you use regularly, you will want to have them available when you need them. You will want to place anything you do not regularly use in a drawer or cabinet. When you have a place for everything, put each item where it “lives” when it is not in use.

Devote A Few Minutes A Day To Organization

Before leaving, take a few minutes to prepare for tomorrow, and put away things you used during the day. And don't forget to make tomorrow's task list tonight.

Yes, I probably sound like a broken record here, but I cannot emphasize enough how important a task list is – they keep you focused, clear your headspace, show you what your day looks like at-a-glance, and so much more!

If you know me by now, you know I will say, at the end of each workday, set yourself up for the following morning. Before you leave to go home, create your priority list for the next day. But don't stress if you didn’t do it the night before! You’ll get into the habit soon enough. So, for now, set a few minutes aside in the morning and create your list. Put the three most important tasks on the list. These three priorities are the most critical tasks you must focus on.

Once your desk is cleared off, do your best to keep it that way. Take 15 minutes at the end of the day to clear off the desk, so you have a blank slate when the new day starts. Work at keeping your desk cleared for a week before you begin focusing on the cluttered next area of your workspace.

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