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Client Management Through Daily Planning & Organization

Accountants, Accounting Firms, Bookkeeping, Business, Customer Care, Goals and Business Planning, Helpful Tips, Time Management

Client Management Through Daily Planning & Organization

What do client management and daily planning have in common? For starters, they are two essential skills for any business professional. When done well, these activities can help you stay organized and on top of your work.

Effective client management is essential for ensuring successful productivity. To make sure all of your clients get the attention they deserve, here are some effective strategies you can use for daily planning & organization. Doing this will help you maximize your productivity and ensure swift service to all your clients.

Strategy 1: Establish Clear Goals and Objectives for Each Client

Establishing clear goals and objectives with each client is an important step in building a successful client relationship. Having clearly defined goals ensures that everyone is on the same page and helps to ensure that the project runs smoothly from start to finish. It also allows you to measure progress and success, as well as identify areas for improvement. By setting specific goals with your clients, you can help them achieve their desired outcomes in a timely manner. Furthermore, it will help you build trust with your clients and ensure that they are satisfied with the services provided.

Strategy 2: Use Automation to Your Advantage, Make Your Job Easier

Automated systems can be extremely beneficial for tracking client progress and scheduling appointments. With the help of a calendar app for clients, digital appointment scheduler, and workflow automation software, businesses can save time and money while providing better customer service. Automation also eliminates manual tasks that are time-consuming and prone to human error. By automating these processes, businesses can focus on more important tasks, such as creating content or marketing strategies. Automated systems also allow businesses to track client progress in real time, which helps them make informed decisions quickly. Additionally, automated systems provide an efficient way to schedule appointments with clients without any hassle or confusion.

Strategy 3: Stay Organized With Technology

Staying organized is essential for productivity and success. Setting priorities and utilizing technology are two of the best practices to help you stay organized. With the right task list manager app, you can easily create and manage tasks, prioritize them using various task prioritization methodologies, and track your progress. This will help you stay focused on what’s important and ensure that you don’t miss any deadlines or important tasks. By utilizing technology in this way, you can make sure that your daily tasks are completed on time and that you remain organized throughout the day.

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Effective Daily Planning: Getting Things Done

Accountants, Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management

Effective Daily Planning: Getting Things Done

It's no secret that the world is a fast-paced place. We're constantly inundated with new information, technology, and change. For many Accountants and CPAs, this pace can be overwhelming. If you don't take the time to plan your days, you can easily lose focus and become less productive. This can lead to even more stress and anxiety as you try to play catch-up.

Not planning your day can lead to missed opportunities and goals and can hurt your client relationships.

Learning to be more productive in your everyday life is important to combat this. And while there are many different ways to increase productivity, one of the most important is learning how to effectively plan out each day.

First, you must define what "done" means to you and your staff if planning their day. Knowing your "done" will help you plan realistically (and stop when it's 'done' – no perfectionism allowed). This may mean setting a daily or weekly goal for what you want to achieve. For example, if your goal is to complete your continuing education plan, "done" could mean completing two hours daily. If your goal is to engage more with your followers on social media, "done" could mean posting and interacting three times a week. Once you clearly understand what "done" looks like, you can start to really plan your days.

Next, you must decide what end results would make the day a success for you and your team. This will help you focus on what's truly important and let go of anything that isn't. This step involves really thinking about what you want and need to achieve. If you don't know what results you want, it's pretty hard to plan your day effectively!

The next step is to break down those desired results into tasks - the actions you need to take to make the day a success. Be mindful of what you choose to prioritize, you don't want to waste time doing tasks that won't help you achieve your daily goals. This is also a great time to note any tasks that you can delegate to your virtual assistant to lighten your load.

Planning and Preparing

Now that you've decided what "done" looks like, selected your goals for the day, and broken them down into tasks, it's time to start planning and preparing.

What does that look like? For many, it involves planning out times throughout the day for specific prioritized tasks. Start with the most important tasks first.

Part of the planning process also involves preparing. Ensuring you have all the necessary resources is an important piece of the productivity puzzle. Try sketching out a general plan for the week in advance and list the resources you need to obtain or access for each task. Especially if it’s something you need from someone else or if you need to provide it to a staff member so they can do their task. Preparing in advance allows time for you to get all of those things together.

Another part of the process is to plan ahead. Use a weekly or monthly planner in addition to the daily plan. Planning ahead allows you to allocate your time appropriately to achieve your goals. If you want to complete a large number of work tasks, but you also have several doctor appointments, meetings, kids’ activities, etc., scheduled that week, you’ll quickly see that you do not have as much time as you thought and you can prioritize tasks accordingly.

Bonus tip: Publishing the company's weekly or monthly plan also helps your staff better plan their day!

You can also use productivity technology that's available to you to make your tasks easier. Many tools are available today that can automate processes or at least make them simpler or faster to complete. Digital planners, Google Calendar, productivity apps, AI tools, scheduling tools, etc., are all technology resources you can utilize to make your life (and work!) easier. Don’t get so caught up in finding the “perfect” technology to use either – the best tools are the ones you will use consistently.

If you are not as productive as you think you should be or if your staff hangs out more at the water cooler, using a strategy like the ones shared above can be an excellent way to get things done by focusing on the goals and tasks most important to your accounting firm. And finally, check your plans often to ensure they match your goals and adjust when necessary. What works in the summer months may not be realistic during Tax season.

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What Is Your Time Vampire?

Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management

What Is Your Time Vampire?

Part I of our Time Management Series

One of our most valuable resources is time. In fact, in some ways, time is the only limited resource. Every person has the same time each day to accomplish whatever it is that they desire. On average, most people have approximately the same number of years of life to achieve all that they want too.

If that’s true, why do some people seem to get a fantastic amount accomplished, while others seem to lack time to do the same, even given the same time to get things done?

The truth is that many people sabotage themselves when it comes to being productive. They waste time without even thinking about it, in ways that do not notice, and then wonder how they’ll ever be successful with the limitations given to them.

The first thing to do to eliminate time wasters in your life is to recognize them for what they are and how they affect your life. Once you identify what is wasting your time, either delegate the task or item or eliminate it. That sounds easy, but some things may be more challenging to identify than others.

Grab a pen and paper, find a quiet place, turn off your phone – set up a no distraction zone, and find your time vampires.

Be Honest About How You're Spending Your Time

You’ll need to get real with yourself. It’s so easy to say that you don’t have time for things, but how much time are you really spending on Facebook, watching TV, surfing the Internet, gaming, and doing things that do not lead you toward meeting your responsibilities and realizing your life’s goals? Can you spend your time better? Absolutely!

What is a Timewaster?

For most people, time wasters are apparent. They consist of activities like watching TV, surfing social media, playing games, and doing things that get in the way of productivity haphazardly. For others, they may need to dig to figure out where they’re leaking time. For example, is a friend calling you every day and talking to you an hour or more? Does a co-worker stop by your desk for “one quick question” that turns into a 30-minute chat session?

Even things that seem significant on the surface, like talking to your co-worker, can end up becoming a time sucker if you are allowing it to get in the way of your overall schedule. Write down any item that you think might be a timewaster.

Do you procrastinate on this task?

Now let’s look at some tasks at which you tend to procrastinate. Make a list of them without any judgment. Right now, don’t deem them as timewasters or essential tasks. If you tend to put it off, or often don’t do it until the last possible minute, or even at all (even when it’s needed), write it down.

The truth is, most of the items you procrastinate about are going to be timewasters, but they might not be something you think of immediately as a timewaster. Of course, you must pay your bills, but if you put it off, pay them late, do it last minute, and aren’t scheduling and organizing, you’re wasting time someplace.

What Bottlenecks can you Identify?

Look at a day, or a week, of your life. Write down any times of the day that seem overwhelming in terms of the time you have available versus what you need to accomplish. For example, are you having trouble preparing healthy meals on practice nights? Are you missing deadlines to submit work to clients? Do you often feel rushed and overwhelmed? Write down each time that happens during the week that you monitor.

Each situation needs to be analyzed so that you can figure out how better to accomplish your tasks. For example, on practice nights, eat leftovers for dinner, such as leftover turkey wraps that can easily be thrown together in 15 minutes and eaten with the hands.

Are You Losing Track of Time? Why?

During some portions of your day, you may find that you’re losing track of time when you’re doing those things. For example, some people lose track of time while surfing on the internet, or social media. They’re looking for a 30-minute recipe to cook their favorite meal, but they get sucked into the internet, and it takes an hour or two to find the recipe.

Other things might be less noticeable. However, if you think something takes 30 minutes to do and it really ends up taking an hour or more to do, you’re either losing track of time for some reason, or it really takes longer, and you’ve scheduled incorrectly.

Can You Identify an Outside Source That's Distracting You?

Some timewasters almost seem as if they’re utterly uncontrollable because they come from outside sources. They can be family, friends, colleagues, and bosses, and others, causing the issue for you. Identify these issues for yourself. Once you realize what’s happening, start setting boundaries, or find a way to work around the person or thing distracting you.

People really cannot multitask/ Our brains are simply not wired for it; we just think we can. If you have set aside time to journal each night to become more thankful, you may be wasting time by keeping the television on while doing it. However, knitting a birthday sweater while you watch TV might work out great. The only way to know whether you’re more productive without multitasking or not is to try doing things without multitasking and time yourself.

What Is and What Is Not Getting Done?

Believe it or not, sometimes, the things that are getting done don’t even need to be done and get in the way of you getting important things done.

Make a list of things and tasks that are and are not getting done. What was the purpose of the tasks you completed? Were they a part of your plan, or did you get sidetracked? What about the tasks not getting done at all by you or anyone due to being overlooked. Put all these in order of importance. If you want them to get done, put them at the top of the list. If they don’t matter in the scheme of things, put them at the bottom, and then eliminate them.

Time Vampires

Let's talk about a few of the typical time vampires that you probably want to work on stopping right now. You'll likely find more as you work toward discovery in your situation, but most people can agree that the following are common time suckers that you should stop doing now.

Not Setting Goals

The very first thing you should do is to set goals based on your morals and values for your entire life. Set life goals for your life psychologically, physically, and spiritually in each area of your life, including personal, relationships, and work. For example, if you want to be healthy, you’ll need to set healthy eating goals, healthy exercise goals, and so forth, according to the results you desire.

Once you have set your goals, you need to look hard at the tasks you perform and ask yourself:

Does this task align with my goals?

If you feel any resentment at all about a task, it’s important to ask yourself questions about your goals and how the task helps or does not help.

What deliverable will result from doing this task?

When you do this task, what is the result of doing it?

Does doing this task move me closer to my goals? How?

All of us can be guilty of doing busy work in life. By asking how the task moves you nearer your goals, you will find you can eliminate most busy or filler work. If the task is not moving you toward your goals, and you can do it another way, you should examine that other way to figure out if it’ll work for you. A task that many can identify with is going to meetings. So many meetings are useless and time vampires.

Not Planning and Scheduling What’s Important to You

Once you have identified what’s important to you, it’s essential to create a plan and make a schedule of the steps in chronological order of what you need to do to get to success and reach your goals in the time frame you’ve set up for yourself. For example, if you believe it’s important to eat dinner with the family four nights out of seven, what are you doing to ensure it happens? Likewise, if you want to publish an 80,000-word novel by December, what do you need to do to get there?

Lack of Organization and Systemization

One reason people don’t reach their goals promptly has to do with not organizing based on the actual amount of time you have to do the tasks. If you want dinner on the table at 7:00 pm each night, plan the meal carefully, consider the time it takes for prepping, cooking, and setting the table.

Plus, not creating systems with automation in place is a huge time sucker. For example, there is no reason to spend hours paying bills each month when you can automate the process via your bank. You can even organize and systemize family dinner by assigning each person a task to do that ends up with dinner being on the table by 7:00 pm in a realistic manner.

Not Delegating and Always Doing Everything Yourself

Whether you’re a stay-at-home parent, a salary earner, or an entrepreneur, you can’t do everything yourself. It’s imperative to your future that you learn to delegate and stop trying to do everything yourself. There are people in your life that can help you, and if you don’t have those people yet, you can find them.

Ask yourself: What is the point of doing this task? What is the reason you’re doing it? Assess every task to decide whether you need to do it yourself, or you should let someone else do it.

Delegate any task that you do not need to do specifically. Underline any task that you can transfer, even if you don’t think you know who to ask or you don’t think you can afford it. Just note the ones that you can delegate.

Not Setting Boundaries and Saying Yes Without Thought

This is usually related to being a people pleaser, too. Some people call these people “yes” people. You see them in every single PTA, Church Group, Office, and volunteer opportunity. Some may see this person as the “go-for,” who gets things done for others. These people are often stressed, overwhelmed, and have low self-esteem.

Many people-pleasers say yes to every single ask of them without even thinking. This is a huge time vampire because there is no reason why you need to say yes to everything. First, weigh the things people ask you to determine if it’s worth being involved or not. An excellent way to decide is to have criteria for saying yes.

Ensure that doing this will get you closer toward your goals in each life area. Check your calendar to be sure that you do have the time available before saying yes. Say yes with enthusiasm or no without guilt.

Now take a look at your own life and start identifying time vampires. Only you can truly determine what a time sucker is and what is not. Spending five minutes on social media is a time suck for some people, but it might be how you schedule your downtime. It’s your time, so if you can reach the goals you set for yourself, you can choose what tasks you want to do and what responsibilities you don’t want to do.

Tell us what your Time Vampires are in the comments.

Use the workbook along with the other guides in this series to take control and manage your time.

Part I – What Is Your Time Vampire

Part II – 12 Steps to Vanquish Your Time Vampires

Part III – Improve Focus and Productivity for Better Time Management

Part IV – The Truth About Procrastinating

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Anatomy of a Data Breach

Accountants, Accounting Firms, Business, Cybersecurity, Helpful Tips, Online Security, Tech and Security

Anatomy of a Data Breach

Arguably no phrase has dominated the tech world in the last 24 months more than the term "data breach." The past two years have been saturated by headlines of cybersecurity mishaps, from breaches that have impacted critical infrastructure like the Colonial Pipeline to hackers compromising healthcare records at UC San Diego Health. Yet, despite the prevalence of the breach-centric news cycle, many everyday individuals may not know what a data breach is, how they typically start, and why they occur.

According to IBM, the average time it takes to identify that a breach has occurred is 287 days, with the average time to contain a breach clocking in at 80 days. And with 81% of businesses experiencing a cyberattack during COVID, individuals must be familiar with the anatomy of a data breach to keep their data and their client's data safe.

With that in mind, here is some helpful background on data breaches and why they are so problematic.

What is a data breach?

While it may seem complex, a data breach is straightforward to explain once you clear away the jargon fog. According to Trend Micro, a data breach is "an incident where information is stolen or taken from a system without the knowledge or authorization of the system's owner." And while data breaches can result from a system or human error, a vast majority of data breaches result from cyber attacks, where a cybercriminal gains unlawful access to sensitive system data. For example, 92% of the data breaches in Q1 2022 resulted from cyberattacks.

What kind of data can be breached?

Unfortunately, cybercriminals look to get their hands on any information they can, ranging from more sensitive information such as social security numbers and credit card information to more obscure data like past purchase history.

What are some of the tactics used to execute data breaches?

Cybercrime is getting more sophisticated each day. However, cyberattack tactics do not have to be cutting-edge or advanced to be effective. Here are a few examples of popular tactics used by cybercriminals:

Phishing: Phishing is when a cybercriminal pretends to be a legitimate party in hopes of tricking an individual into giving them access to personal information. Phishing is one of the oldest tricks in the book for cybercriminals, but it is just as effective as ever. For example, 80% of security incidents and 90% of data breaches stem from phishing attempts.
Malware: Another tried-and-true method for cybercriminals is malware. Malware is malicious software that secretly installs itself on devices – often by a user engaging with fake links and content – and quietly gains access to the data on an individual's device or a business network.
Password Attack: Through password attacks, cybercriminals seek access to sensitive data and networks by "cracking" user passwords and using these credentials to get into networks and extract data from a given network.

The best way to stop a data breach is to stop it before it even starts. This includes taking steps from making sure passwords are long and complex to reporting all suspicious emails. If you suspect you have been the victim of a breach, immediately contact your IT department or device provider to notify them and follow subsequent protocols to help them scan, detect, and remediate any issues.

For more information on protecting your data, your client’s and your family, visit our Cybersecurity page.

#BeCyberSmart

LEARN HOW TO PROTECT YOU AND YOUR CLIENT

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4 Easy Steps to Keep You Secure

Accountants, Accounting Firms, Business, Cybersecurity, Helpful Tips, Online Security

4 Easy Steps to Keep You Secure

Cybersecurity has become one of the biggest hot topics inside and outside technology circles over the last two years. From securing learning devices due to a rise in digital learning during the COVID-19 pandemic to coping with the fallout of high-profile breaches of national infrastructure such as the Colonial Pipeline, there is a seemingly endless news cycle dedicated to cybersecurity mishaps and concerns.

And with this onslaught of negative news, it can be easy for everyday individuals to become overwhelmed and feel powerless in the face of the “insurmountable” threats posed by cybersecurity. But in actuality, nothing could be further from the truth.

With all of the jargon that is typically thrown around about cybersecurity, there is a longstanding misperception that cybersecurity is beyond everyday people and that it should be left to professionals. Moreover, there is a prevailing sense among the public that breaches are simply a fact of life and that we should just learn to deal with them. But this just isn’t true. In fact, everyday people have a huge role to play in cybersecurity threat prevention, detection, and remediation. For example, according to IBM, 95% of breaches have human error as the main cause. Therefore, everyday technology users are very much the first line of defense when thwarting cybercrime. Unfortunately, many individuals are unaware of some of the best practices for boosting cybersecurity and how easy they are to use.

With that, here are a few key best practices that everyday people can implement today to enhance their own cybersecurity and create a more secure world for everyone.

Watch Out for Phishing

Phishing – when a cybercriminal poses as a legitimate party in hopes of getting individuals to engage with malicious content or links – remains one of the most popular tactics among cybercriminals today. In fact, 80% of cybersecurity incidents stem from a phishing attempt. However, while phishing has gotten more sophisticated, keeping an eye out for typos, poor graphics, and other suspicious characteristics can be a telltale sign that the content is potentially coming from a “phish.” In addition, if you think you have spotted a phishing attempt, report the incident so that internal IT teams and service providers can remediate the situation and prevent others from possibly becoming victims.

Update Your Passwords and Use a Password Manager

Having unique, long, and complex passwords is one of the best ways to immediately boost your cybersecurity. Yet, only 43% of the public say that they “always” or “very often” use strong passwords. Password cracking is one of the go-to tactics that cybercriminals use to access sensitive information. And if you are a “password repeater,” once a cybercriminal has hacked one of your accounts, they can easily do the same across all of your accounts.

One of the biggest reasons that individuals repeat passwords is that it can be tough to remember all of the passwords you have. Fortunately, by using a password manager, individuals can securely store all of their unique passwords in one place. Meaning, you only have to remember one password. In addition, password managers are incredibly easy to use and can automatically enter stored passwords when you visit a site.

Enable MFA

Enabling multi-factor authentication (MFA) – which prompts a user to input a second set of verifying information such as a secure code sent to a mobile device or to sign-in via an authenticator app – is a hugely effective measure that anyone can use to drastically reduce the chances of a cybersecurity breach. In fact, according to Microsoft, MFA is 99.9 percent effective in preventing breaches. Therefore, it is a must for any individual that is looking to secure their devices and accounts.

Activate Automatic Updates

Ensuring devices are always up-to-date with the most recent versions is essential to preventing cybersecurity issues from cropping up. Cybersecurity is an ongoing effort, and updates are hugely important in helping to address vulnerabilities that have been uncovered as well as in providing ongoing maintenance. Therefore, instead of trying to remember to check for updates or closing out of update notifications, enable automatic update installations whenever possible.

#BeCyberSmart - Click here to take our quiz and find out how cybersmart you are!

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Outsourcing: The Key to Success

Accountants, Accounting Firms, Bookkeeping, Business, Goals and Business Planning, Real Estate Agents, Sales and Marketing, Social Media, Strategic Thinking, Time Management, Virtual Assistant News, Working From Home

Outsourcing: The Key to Success

Think back to when you first set out to build your accounting business. Do you remember what your “wants” were? For most, whether building a small business or becoming an entrepreneur, the first need, or “want,” was to have a successful business that provided the income you needed without overtaking your life. Working in the Corporate world was sucking your life away. Sure, you had an awesome career, maybe an excellent salary and title, but at what cost? You were missing out on the joy of life for long commutes and long hours. So you decided to take matters into your own hands.

Fast forward – six months? One year? Five years? Are you enjoying your business success and living that full and rich life, both professionally and personally? If you are, Congratulations! But I’d be willing to bet you are still overworked. So how do you build that successful business and get everything you want? The key is outsourcing.

My Story

My story is very similar to many independent contractors. I was in the Corporate world, living the dream. I had an excellent, well-established career, a fantastic salary and benefits, and a commute from hell. But I loved my job. Then my company had a corporation-wide restructuring, and I found myself without a job. Trying to land another job in an unstable and volatile employment outlook proved futile and frustrating, so I stopped looking and decided to build my own business. My first thought was, “what do I want to be when I grow up.” After careful deliberation, I knew what would make me happiest would be helping others. I thrived when I was employed as a secretary, an administrative assistant, and even an assistant manager. I was at my best in these positions because I was helping, I felt needed, and I knew I was making someone’s life a little bit easier.

So I did what makes sense to me, leveraged all my years of experience and skill set, and became a virtual assistant. Now I help accountants and CPAs like yourself with those annoying daily tasks, so you have the time to focus on growing that business you worked hard to build. This is the number one reason why virtual assistants exist and why we outsource our skills to you. Keep on reading to learn how outsourcing helps your business.

How Will Outsourcing Help My Business?

GROW
Outsourcing can improve your efficiency, cut costs, speed up product creation, and give you time to focus on the important planning and directing that a business owner must do, aside from doing the actual tasks in the business.

BOOST RESOURCES
Outsourcing adds key resources and skills to your arsenal. No need to learn how to manipulate Excel or take a coding class when you can hire someone to do it when you need it.

SAVE MONEY
Outsourcing means you pay your independent contractor only when they are working on your tasks, and you do not pay for non-productive hours.

REMOVE BOTTLENECKS
When you start to outsource tasks in your business, you’ll notice bottlenecks start to clear up, and tasks are being completed more efficiently. Because the truth is, in most small businesses, the bottleneck is the business owner.

FREE UP YOUR TIME
As a business owner, you have a lot to do, but you don’t have to do it all. You started your business to offer your expertise and your point of difference, not spend your day on mundane and overwhelming tasks. By hiring a virtual assistant, you focus your talent on doing things that only you can do.

IMPROVE CUSTOMER CARE
The truth is, someone else can probably do some things better than you. Because of that, if you outsource to the right people for the right things, you can improve your offers, thus improving your customer satisfaction dramatically.

How Do I Outsource Successfully?

Before you start the search, define what it is you want to have done. Being clear on the parameters of your project is half the battle. Here are seven tips to help you along:

Know What You Want – Prepare a detailed job or project description highlighting the expected deliverables, timetable, and budget.
Hire More Than One – Outsourcing based on the parts of a project, such as writing, editing, and formatting, may turn out a better product. And bonus, if one gets sick, the project doesn’t come to a halt or fall back on you.
Know Your Budget – This is a very important step. You need to know the range you are able to pay for the projects you’re trying to outsource.
Do Your Research – Visit their website, check out their social media pages, read their reviews and testimonials. Remember the saying, “if it’s too good to be true, it probably is.” Always check up on anyone you plan to work with, especially if they will be associated with your business name. You would do this if you were hiring an employee, and you should do it anytime you plan to have someone work for your company, no matter the status.
Respect Their Business – Chances are, your independent contract will not be exclusive to you as they are not your employee. How many active clients they have or how they produce your deliverables is not any of your concerns. Use a non-compete statement in your contract to protect your business and clients.
Communicate Regularly and Quickly – A regular touch base is important, especially with long-term projects or retainer bases services such as office admin and management. When your virtual assistant has questions, try to respond back as quickly as possible with the answers.
Pay on Time – This is probably the top three if not the number one complaint most virtual assistants and independent contractors have. If you promise to pay them a certain amount of money for their service, pay them according to your agreement. Don’t hire people if you don’t have the funds to pay at that moment.

Outsourcing is the biggest key to your freedom. Remember that many things you need to be done can be done by someone else. You really can hire experts remotely for a lot less than you think and increase the capabilities of your business fast.

Need a virtual assistant? Schedule a call with me personally! Let's talk about your business and how I can help you.

Not sure what you can outsource to a Virtual Assistant? Download my helpful checklist and discover all the tasks you shouldn't be doing!

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How To Communicate With Your Client

Accountants, Accounting Firms, Bookkeeping, Business, Customer Care, Helpful Tips

How To Communicate With Your Client

As a small accounting firm, your main goal is to deliver an exceptional client experience to everyone who solicits you for business.

However, building trust and confidence in your clients isn't just about offering a great product or delivering world-class service. Well, it is, but it's also more than that.

Communication plays a huge role in whether people decide to become repeat clients of yours.

After all, even if we're doing our very best job for people, sometimes things go wrong that are outside the realm of our control. Let's face it, most accounting clients dread hearing from their accountant. Very rarely is it good news.

You must be able to communicate effectively and quickly with your clients. How you handle the difficult moments and how you choose to communicate with clients during a high-pressure situation is the real test that determines whether or not they'll return again despite the difficulties that cropped up.

Remember, how you communicate to your clients is the key to helping them grow confidence in your ability to deliver. Therefore, it's crucial that you:

Remain calm and reassuring throughout your ongoing dialogue with clients.

Convey a certain sense of empathy so the client will get the impression that you genuinely care.

When circumstances call for it, apologize or offer to make good on a situation if necessary.

Help clients stay on track with shared goals rather than dwelling on what may not have happened.

It also helps to remind them why they chose you. It would be best if you always infused the following in any communication with clients:

The value you provide to them.

How it can help them.

Let them know they have options and tell them why they are.

This is also an excellent time to review what you need from them to keep the job moving forward.

And always let them know who to contact if they need support.

Do you control your day, or do your tasks control you? Take our short quiz and find out. The results may surprise you (or maybe not).

Check it out for yourself! Click below to get started

TAKE THE QUIZ

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When Do Clients Need To Hear From Us?

Accountants, Accounting Firms, Bookkeeping, Business, Customer Care

When Do Clients Need To Hear From Us?

During a business transaction, there are critical times that communication is vital to keep clients feeling like you are in touch and engaged with their unique situation.

Remember that your goal with a recap message is to build a relationship with the client and not just sell to them.

The best recap emails summarize the discovery into two or four key points. First, they reinforce the decision to move forward. A recap email can confirm the next call's date, purpose, and plan. Third, it builds accountability and keeps the lines of communication open.

Your clients will appreciate the communication you are providing. And, they'll be more likely to hire you if you send them an excellent recap email.

So, what are the key points in a project that need a recap or communication?

In the beginning, the introductory phase of your association.
At the start of your project - the kickoff.
At any time they feel confused.
Through each new step of the process.
Whenever there is a delay or problem.
At the project's close, the end of the order or the wrap-up of your business with them.

1. In the beginning

A potential client will make a series of decisions before settling on you as their chosen Accountant.

One might consider the introductory phase to be the most important. Remember, you never get a second chance at a first impression. Therefore, it would help if you communicated clearly and confidently what the client could expect from you during the entire transaction.

Help the client visualize doing business with you by laying out the process with simple, easy-to-understand steps.

Create a simple project map, bulleting each phase with necessary details such as what the client will need to provide and anticipated turnaround times. This will go a long way toward helping them understand what will happen and who will be responsible for what along the way.

Finally, you'll want to exchange contact details and any other pertinent information such as account numbers, personal identification, and any relevant matters that pertain to the service or products you'll be providing to them.

2. The Kickoff

Once the introductory phase is complete, you will want to help clients stay on track with the timing and details of any work you do for them. You can fill them in on exactly what will happen, so they know what to expect going forward.

One helpful piece of communication that you can hand out as you onboard new clients is the Welcome Email or Welcome Letter.

The welcome message gives a client the confidence you are committing to them and that the two of you (or a group if that's relevant) are partnering or teaming up for success.

You should customize the content of your welcome message according to the client, the specific project, and an estimated timeline of how long it will take. Streamline this process with a general timeline for your template, but insert details before printing and handing it to the client.

3. When They Feel Confused

New clients tend to ask specific questions. You may even notice that most of the new clients you deal with have the same questions as other clients did when they first began working with you.

You may feel like a broken record giving the same answers repeatedly all day long, which results in a lot of unnecessary email typing and talking on the phone.

Of course, the accounting and tax preparation business you have lends itself to talking on the phone or in person with clients, and you may not have the option of getting out of this.

However, the simple addition of an FAQ area of your website, or FAQ handout you provide to clients, can drastically cut down on the amount of time you spend explaining things to the people who solicit your services.

Your Frequently Asked Questions handout should include all aspects of your business that tend to confuse people the most.

What do people always ask you? Write that down. Then think of other things they ask you. Brainstorm "through your client's mind," list out, and answer.

You can continue to build on your FAQ, modifying it from time to time. Any time a client comes to you wanting clarification on something, write down their question. Then take some time to answer it in detail, and add it to your FAQ file.

4. Every Step of the Way

A quick email message signals forward momentum in your step-by-step process with clients. Of course, it only takes a short, written wrap-up to let them know a phase is complete, but this brief message will add to the confidence and trust your client holds in you.

At each step, you can sum up:

What was accomplished during this step.
Any deliverables you provided (so they can be reminded of the ongoing value you deliver to them).
Any problems that came up during this step.
Any outstanding items that will need to be addressed.
What to expect in the next step.
How long you expect the next step to take.

5. Another Delay!?

Delays of any kind will cause your clients to doubt you and begin to worry. They may fear that you will not be able to deliver the end product the way they prefer or in the allotted time frame. In addition, they may worry that you cannot be trusted - after all, they likely don't even know you.

A brief and reassuring message that lets them know you are handling their issue or attending to their details quickly and thoroughly will ease their discomfort.

As you work on similar projects for various clients, you will notice a pattern of issues that may come up repeatedly. For example, a recurring problem with Accounting firms is that the client does not promptly provide the necessary information.

You can work through this challenge by creating a short template of common problems. For example, your template can explain the delay, or it might make a request for the client to fulfill, which applies to each type of delay.

Keep the messages you create in your file of templates. Print or email and use as necessary when future clients voice complaints about things outside your control realm.

If problems occur that you know you can handle but must be worked through in a routine fashion, your proactive message will go a long way to dispel their fears, increasing their trust in you as their chosen provider.

6. That's a Wrap!

When your work for the client concludes, send them a brief wrap-up bulleting the work completed.

Thank them for their business and remind them that if they have any questions or would like to leave a positive review, please reach out to you via email, phone, or whatever your preferred method of communication may be.

One last thing:

Keep invoicing separate from the "final wrap-up" message - these should be two separate areas, as you do not want your clients thinking about payment in the same context as what was delivered.

When Do Clients Need To Hear From Us? Read More »

Dealing With Distractions

Accountants, Accounting Firms, Bookkeeping, Business, Goals and Business Planning, Time Management

Dealing With Distractions

In a perfect world, you would be so focused on your work that nothing could distract you. But our world is not perfect, and it rarely works that way. So why does something so minor as an interruption mess up our entire day?

Distractions can be either external or internal. Some distractions are entirely beyond your control, while others are entirely up to you. What they all have in common, though, is the impact on your day. Let’s look at some of these in detail:

Distraction: Overwhelm
Many accountants feel there’s just too much coming at them all at once, most of it needing to be done yesterday. Add in the constant phone calls and never-ending emails, especially during Income Tax season, that seems to need urgent replies, it’s normal to seek escape. Think of it as reacting in a fight or flight way to a scary stimulus. Running to a distraction in this situation is a flight response to stress.

Distraction Buster
Establish your priorities for the day. With most accounting businesses it’s impossible to avoid phone calls and emails that need to be returned, but you don’t have to answer every phone call or immediately respond to every email. Set aside a specific time of day that you’ll handle those replies.

Then, keep distractions down by sending calls to voicemail and shutting down your email window. If this isn't a viable option for your firm, have your virtual assistant monitor the voicemails and emails, and then flag those that need your immediate attention. All others can wait until your designated time.

Distraction: Doing Everything at Once
Multitasking is a huge distraction, simply because it feels productive when you do it. When you multitask, you get less done than you think. Studies have proven people drop up to 20 IQ points while multitasking. This is because the mind is constantly being distracted by every other task you’re trying to do.

You listen to an eBook while exercising but are mentally making a checklist of what you need to do next. You’re on the phone with one person while checking your calendar to reschedule an appointment with another. You’re answering emails while talking to a team member.

It’s everywhere. In the end? How much of that eBook do you remember? What about that phone conversation? Have you really accomplished anything, or do you now need to go back and double-check your work, or worse, re-do it entirely?

Distraction Buster
When you have no guided focus in your day, it’s hard to keep your attention where you need it most. Schedules set out small goals that let you know when you expect to have those goals completed. Without those guidelines, it’s easy for your day to fall apart as minor distractions sneak in to take up blocks of time not meant for anything.

Create your daily task list the night before, don't wait until that morning when you're running late for an early meeting, or already looking at a full inbox of emails. Then, use your list. Complete a task before starting the next. If new projects come up during the day, add them to the bottom of the list. If they need to be moved up, do it at the end of the day, when you're preparing the next day's task list.

Distraction: Out of Resources
There’s only so much attention you can give to a problem before you run out of gas. How are you supposed to keep plugging away when you're tired, exhausted, and worn out? It’s no wonder you welcome distraction just for the relief it gives from having to think or do another thing.

The truth of the matter is, sometimes we just get tired. Consider this, do you find yourself saying "I forgot to eat", or looking at the clock at night and thinking, "if I fall asleep now, I'll still get a couple of hours of sleep", and if so, how often? If we’re not eating or sleeping properly, our bodies start to show signs of fatigue. It’s impossible to tune out distractions when you’re so worn out you can’t think straight.

Distraction Buster
When you don’t want your day to get away from you, grab your calendar, and put things where you can see them. Look at your task list and schedule your tasks (allowing enough time for each), so nothing gets left out or ignored. When you set out a schedule, you leave less room for distraction. Remember to block out time for things unrelated to your goals, such as sleep or time to eat. You’ll be less likely to skip meals or stay up too late if you have these things already in place on your calendar.

Distraction: Too Much Time Staring at a Screen
Wow, it’s easy to get focused on electronics. When you constantly check your phone, it quickly becomes addictive. Literally! Studies have shown time spent staring at screens releases dopamine into your brain, making a little screen time every bit as effective at giving you a quick ‘buzz’ as a hit on a cigarette.

Before you disagree, think about the last time you left your phone at home. How far did you get before you felt a little twitchy about not having it? If you’re like most people, it’s not just your smartphone grabbing your attention. Between laptops, tablets, and every other iteration of device connecting to the internet, it’s no wonder it’s hard to put the screen down and get something done.

Let’s face it, they’re interesting. Filled with apps, connection to friends and family through social media, the ability to check email…there’s just too much to do, and it’s all right there in your hands. It’s no wonder you’re distracted!

Distraction Buster
Again, schedule your screen time, instead of letting it become a distraction. For example, you can plan your lunch break to be a time to relax and do things that take your mind off work. Most smartphones today have a "Do Not Disturb" setting. I have mine set for nighttime, as well as during the day when I need to be completely focused.

Distraction: You’re on a Treasure Hunt
When it turns out you lack the knowledge to continue, falling into the trap of research distraction is very common. What starts as hunting for an answer to a single question breeds diversion and sends you down rabbit trails that keep you from ever returning to the project if you’re not careful.

How many times did you go to one source, but end up looking at something that wasn't even in your original search? With all the information including social media that you can turn to; you can easily waste hours without even realizing it.

Distraction Buster
First, you need to realize you're getting distracted. The minute you notice that your short foray into something has turned into a distraction, stop right there! If you didn't get the answer within a short time - about 5-10 minutes - then this needs to be added to your schedule for further research. Schedule the time for it and make the conscious choice to focus on something else now.

Distraction: What If or How About?
Are you full of ideas? While this is a good thing on many levels, thoughts can also lead to distractions, especially when you start coupling ideas with action.

Moving from one idea to the next, from one project to the next, can feel efficient…at first. In truth, you’re getting less done than you think. Imagine a job involving the remodeling of a house. Say you need to update the kitchen, want to renovate the bathroom, are building a front porch, and painting the dining room. You might think you’re being efficient if you’re doing all projects at the same time. After all, that means you’ll be done at once and have a great house to live in…right? Now imagine finding other home repair jobs as you go and adding to the chaos until the whole place is a mess.

Having too many ideas is very similar. You’re throwing time at first this, and then the next without ever completing anything. You’re adding new things in. In the end, you’re so distracted by so many things to do, that you’ve lost the ability to prioritize, and nothing gets done at all.

Distraction Buster
Keep a notepad nearby so that you can write down ideas that hit you throughout the day and give yourself permission to come back to them later.

Distraction: You’re Trying to Save the World
If a team member is having difficulty working through a return and comes to you for help, do you end up doing their work as well as your own?

If you continuously involve yourself in other people’s problems, it’s hard to get your own projects completed. This ‘save the world’ mentality means distraction comes in the form of altruism, which looks pretty on the outside. Nobel, even. On the inside, though, is the stark truth that you’re distracting yourself under the guise of doing a favor for someone else.

Distraction Buster
While it’s great to want to help and lend a hand now and again, you need to ask yourself if this opportunity is just another distraction? If so, is it one you can afford? Next time, ask the team member to offer you possible solutions to their problem rather than just handing it off to you.

Distraction: You’re Getting Organized
Simply put, you’re not getting anything accomplished, and now you're caught up in the spiral of trying to throw yourself into a new system to fix everything. Organization is another one of those distractions that looks helpful initially. After all, every self-help course is going to recommend cleaning your workspace to make it ‘work better for you.’

The truth of the matter is this kind of organizing can take on a life of its own very quickly. What might start as a quick tidying up suddenly devolves into color-coded notepads, a series of highlighters, and a complex system of calendars. Because it feels like progress, you don’t see it as a distraction. It becomes one when you’re losing out on serious work time as you keep poking at the ‘system’ to make it work.

Distraction Buster
Ask yourself, are you spending more time working on your projects or talking about working on your projects? Handoff the organization to your virtual assistant. Work together to come up with the best tools for your firm, then let your VA set it up and put it into motion.

As you can see, distractions are honestly everywhere, surfacing for a variety of reasons, with a lot of baggage behind them needing to be dealt with if you’re ever going to move forward. You are the master of your fate. It’s up to you to tune out the world and put your focus where it matters most. You really do have the ability to control the situation, whether it’s stamping out the distractions before they gain a foothold, or knowing how to put yourself back on track when the distractions find you.

No matter what, don’t expect easy answers. Nothing here is going to happen overnight. It takes time to build new habits and a new way of thinking. If you fail, simply try again. Give the process time. It will happen.

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How Productive People Think

Accountants, Accounting Firms, Business, Goals and Business Planning, Time Management

How Productive People Think

Productivity is not just about working hard or being busy. It's about being effective with your time and resources. Productive people are able to focus on what's important and make sure that they are using their time wisely.

A productive person is someone who has the ability to make their own decisions and take action on them. They are able to prioritize tasks, manage time, and set goals for themselves.

So how do productive people think?

Priorities matter

People who are the most productive are clear about their priorities. They know that some things are more important than others and they’re able to attack the most important things first.

Start each day by making a list of tasks and placing them in order of priority. This will help you to get the most important things done first and even help you to eliminate tasks that really aren’t necessary.

Understanding priorities also makes it easy to delegate tasks and avoid things that might take away from reaching goals.

Plan for success

Productive people make a plan. They schedule their next day at the end of the current workday. This makes it easy to jump right into work the next day without having to take time to decide what’s next on the list.

Eliminate time wasters

There are many things throughout the day that could threaten to take away from productivity. Productive people know how to put those time-wasters on the back burner and stick to the important work.

It could be social media, chatty coworkers, emails, text messages, phone calls, or reading online news that prevents you from getting business done. Set those things aside and schedule a specific time when you will allow yourself to participate in those things.

Take responsibility

Productive people are happy to take responsibility for both their successes and their failures. Rather than looking to point the finger at someone else, they stay accountable for their work.

Learn from mistakes

Productive people have a healthy attitude toward failure and are able to use it as an opportunity for growth. They are not afraid of making mistakes and they learn from them.

The key is to take the time and think about why you failed so that you can learn from your mistakes instead of letting mistakes throw you off course or cause you to quit.

Efficient tools

Productive people also know it’s important to have the right tools to do the job. That means having a high-quality computer, the proper software, and even the right desk setup. When you have what you need in your workspace, it helps you to get more done.

If you want to become more productive, it helps to understand how productive people think. Think about your own productivity levels. Where can you make changes in your mindset to become more productive? Small changes can lead to big results.

How Productive People Think Read More »

5 Tips To Stay Ahead Of The Curve

Accountants, Accounting Firms, Business, Goals and Business Planning, Helpful Tips, Time Management, Uncategorized, Virtual Assistant News

5 Tips to Stay Ahead of the Curve

Running an accounting firm is not easy, and oftentimes, not the most exciting. There are so many mundane, everyday tasks necessary to keep the business running. Tasks such as filing, billing, and data entry bog down a daily task list; they have to be done, but not by you! Hiring a virtual assistant can be a simple solution. But how do you know when to outsource? These five tips will keep you ahead of the curve by helping you sort through your tasks and decide what you can do and what you could be letting someone else do.

1. Set S.M.A.R.T Goals

Have you looked at where your firm is, and where you want it to be? Do you have a clear road map to get there? Many times, we fail to reach our goals because we haven’t defined them clearly. It’s simply not enough to say, “I want to make more money this year,” or “I’d like to spend more time with my family.” Your goals need to be very specific. They should provide direction, and motivation, and clarify the importance of what you’re aiming for. Setting up SMART goals that are Specific, Measurable, Achievable, Realistic, and Timely is a recipe for success! So, instead of "I want to make more money this year", say, "I will increase sales 17% by end of Q4".

2. Know Your Why

Once you settle on a goal and a specific target, you need to clarify the purpose of the goal, or ‘your why’ If your goal, for example, is to increase earnings over last year, determine WHY you need more money. Do you want to take on more clients, or maybe you want to staff the office?

The ‘why’ is more important than the ‘what’. Your ‘why’ is the foundation, the passion driving you. If you lose sight of why you have settled on your goal, it will be much more difficult to stay motivated.

3. Work Smarter Not Harder!

Building a successful accounting firm isn’t easy. Many accountants burn out within the first 5 years. They lose the passion and the drive that is necessary to stay competitive, especially if they are too busy working 70+ hours a week. Believe it or not, there is proven research behind the 40-hour workweek. It wasn’t designed to help workers, but to boost productivity, which has been shown to drop dramatically after working more than 40 hours per week for a month. Being busy is not the same as being productive.

time management

Let me say that again - Being busy is not the same as being productive. Top performers focus on the activities that support their goals. They leverage technology and other services to help them be more productive.

4. Create A Daily Task CheckList

If I were asked which one of the five tips I'm providing is the most important, it would be this one. A task checklist is a visual tool of accountability. Start the first 10 minutes of your day by writing down all the things you need to accomplish. Ask yourself: which activities generate the most income? Begin prioritizing your most income-producing tasks first using the Eisenhower matrix:

1. Do First

Tasks in the green box should be the core tasks that directly earn you money such as responding to new leads and current clients.

2. Schedule

Important, but not urgent tasks belong in the blue box. Schedule tasks like continuing education, reading the latest IRS updates and researching virtual assistants.

3. Delegate

The yellow box should be reserved for less important tasks, but need to be done rather quickly. These are tasks that do not necessarily have to be done by you. These tasks can and should be, delegated to someone else. Hiring a Virtual Assistant is a great way to delegate tasks.

4. Don’t do

The red box is for STOP. These are the tasks that aren’t helping you at all. For most people, these will be time-wasters such as spending time on social media related. For example, have you been spending an hour a day on Facebook with nothing to show for it? Probably time for a new strategy. These tasks should definitely be turned over to a Virtual Assistant.

Prioritizing your daily tasks will make you that much more productive and mindful of how you spend your time. By using a Task Checklist daily, you’ll start to recognize patterns in your routine and find solutions to improve your results.

5. Hire a Virtual Assistant

No one person can do it all. Delegate or outsource everything except the stuff you’re good at because it allows you to focus on the tasks that you’re amazing at, like analyzing the numbers!

Look back on your daily task checklist; how many of the tasks are not high priority or goal-oriented but need to get done? How many of those tasks can you delegate to your VA - social media accounts, monthly mailings, engagement letters, and administrative tasks?

A virtual assistant is your customizable asset!

Schedule a FREE Call Today

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